{"id":295,"date":"2025-06-23T06:10:16","date_gmt":"2025-06-23T06:10:16","guid":{"rendered":"https:\/\/pushbundle.com\/?p=295"},"modified":"2026-04-03T10:24:54","modified_gmt":"2026-04-03T10:24:54","slug":"bundle-discounts-loyalty","status":"publish","type":"post","link":"https:\/\/pushbundle.com\/zh\/blog\/bundle-discounts-loyalty\/","title":{"rendered":"\u5982\u4f55\u5229\u7528\u6346\u7ed1\u6298\u6263\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff08\u884c\u4e4b\u6709\u6548\u7684\u7b56\u7565\uff09"},"content":{"rendered":"<p>\u6346\u7ed1\u4f18\u60e0\u662f\u82f1\u56fd\u4e70\u5bb6\u6700\u53d7\u6b22\u8fce\u7684\u9ed1\u8272\u661f\u671f\u4e94\u6298\u6263\u4e4b\u4e00\uff0c <a href=\"https:\/\/www.statista.com\/statistics\/1422771\/black-friday-weekend-preferred-deal-type-uk\/\" target=\"_blank\" rel=\"noopener\">\u6839\u636e Statista<\/a>\u987e\u5ba2\u89c9\u5f97\u82b1\u66f4\u5c11\u7684\u94b1\u5c31\u80fd\u83b7\u5f97\u66f4\u591a\uff0c\u5c31\u4f1a\u6210\u4e3a\u56de\u5934\u5ba2\u3002\u6346\u7ed1\u6298\u6263\u662f\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3001\u63d0\u9ad8\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u5e76\u8ba9\u60a8\u7684\u5546\u5e97\u8131\u9896\u800c\u51fa\u7684\u660e\u667a\u4e4b\u4e3e\u3002\u672c\u6307\u5357\u5c06\u4e3a\u60a8\u8be6\u7ec6\u8bb2\u89e3\u6240\u6709\u60a8\u9700\u8981\u4e86\u89e3\u7684\u5185\u5bb9\uff0c\u7edd\u65e0\u4efb\u4f55\u5197\u4f59\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u60a8\u5c06\u5b66\u4e60\u6346\u7ed1\u6298\u6263\u7684\u8fd0\u4f5c\u539f\u7406\u3001\u884c\u4e4b\u6709\u6548\u7684\u7b56\u7565\u3001\u9700\u8981\u907f\u514d\u7684\u9519\u8bef\u3001\u53ef\u52a9\u60a8\u4e00\u81c2\u4e4b\u529b\u7684\u5de5\u5177\uff0c\u4ee5\u53ca\u5c55\u73b0\u5b9e\u9645\u6548\u679c\u7684\u771f\u5b9e\u6848\u4f8b\u3002\u8fd9\u662f2026\u5e74\u6700\u65b0\u7248\u6346\u7ed1\u6298\u6263\u7ec8\u6781\u6307\u5357\uff0c\u52a9\u60a8\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u83b7\u53d6\u66f4\u591a\u6280\u5de7\u548c\u79d8\u8bc0\uff01<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<section aria-label=\"\u6982\u62ec\" role=\"note\" id=\"post-summary\"\nstyle=\"background:#ffffff; border-left:6px solid #2340b9; border-right:6px solid #3de6f6; padding:15px 20px; margin-bottom:25px; color:#111;\">\n  <strong style=\"font-weight:600;\">\u6982\u62ec<\/strong>\n  <ul style=\"margin-top:10px; padding-left:20px; list-style-type: circle;\">\n    <li>\u6346\u7ed1\u9500\u552e\u6298\u6263\u901a\u8fc7\u4ee5\u6298\u6263\u4ef7\u63d0\u4f9b\u4ea7\u54c1\u5957\u88c5\u6765\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u5e76\u63d0\u9ad8\u8ba2\u5355\u4ef7\u503c\u3002.<\/li>\n    <li>\u6709\u6548\u7684\u7b56\u7565\u5305\u62ec\u4f1a\u5458\u4e13\u5c5e\u5957\u9910\u3001\u9650\u65f6\u4f18\u60e0\u3001\u4e2a\u6027\u5316\u5957\u9910\u4ee5\u53ca\u8d2d\u7269\u8d60\u793c\u3002.<\/li>\n    <li>\u907f\u514d\u72af\u8bf8\u5982\u590d\u6742\u7684\u4f18\u60e0\u3001\u7cdf\u7cd5\u7684\u4ea7\u54c1\u642d\u914d\u548c\u7f3a\u4e4f\u8ddf\u8e2a\u7b49\u9519\u8bef\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u635f\u5bb3\u6346\u7ed1\u9500\u552e\u7684\u6210\u529f\u3002.<\/li>\n    <li>MultiVariants \u7b49\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u7b80\u5316\u6346\u7ed1\u5305\u7684\u521b\u5efa\uff0c\u81ea\u52a8\u6267\u884c\u6298\u6263\uff0c\u5e76\u6709\u6548\u5730\u8ddf\u8e2a\u6548\u679c\u3002.<\/li>\n  <\/ul>\n<\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#what-are-bundle-discounts\">\u4ec0\u4e48\u662f\u6346\u7ed1\u6298\u6263<\/a><\/li><li><a href=\"#why-bundle-discounts-keep-customers-coming-back\">\u4e3a\u4ec0\u4e48\u6346\u7ed1\u6298\u6263\u80fd\u8ba9\u987e\u5ba2\u56de\u5934<\/a><\/li><li><a href=\"#5-tried-and-true-bundle-discounts-strategies-for-loyal-customers\">5 \u4e2a\u9488\u5bf9\u5fe0\u5b9e\u5ba2\u6237\u7684\u53ef\u9760\u6346\u7ed1\u6298\u6263\u7b56\u7565<\/a><ul><li><a href=\"#strategy-1-special-bundle-discounts-for-members-only\">\u7b56\u75651\uff1a\u4f1a\u5458\u4e13\u4eab\u5957\u9910\u6298\u6263<\/a><\/li><li><a href=\"#strategy-2-limited-time-thank-you-bundles\">\u7b56\u75652\uff1a\u9650\u65f6\u611f\u8c22\u793c\u5305<\/a><\/li><li><a href=\"#strategy-3-personalized-bundles-based-on-past-buys\">\u7b56\u75653\uff1a\u6839\u636e\u8fc7\u53bb\u8d2d\u4e70\u60c5\u51b5\u63d0\u4f9b\u4e2a\u6027\u5316\u6346\u7ed1\u670d\u52a1<\/a><\/li><li><a href=\"#strategy-4-free-gift-with-bundle-purchases\">\u7b56\u75654\uff1a\u6346\u7ed1\u8d2d\u4e70\u8d60\u9001\u514d\u8d39\u793c\u54c1<\/a><\/li><li><a href=\"#strategy-5-tiered-discounts-for-bigger-orders\">\u7b56\u75655\uff1a\u5927\u8ba2\u5355\u5206\u7ea7\u6298\u6263<\/a><\/li><\/ul><\/li><li><a href=\"#common-bundle-discount-mistakes\">\u5e38\u89c1\u7684\u6346\u7ed1\u6298\u6263\u9519\u8bef\u00a0<\/a><ul><li><a href=\"#mistake-2-poor-product-pairings\">\u9519\u8bef2\uff1a\u4ea7\u54c1\u642d\u914d\u4e0d\u5f53<\/a><\/li><li><a href=\"#mistake-3-no-tracking\">\u9519\u8bef3\uff1a\u6ca1\u6709\u8ddf\u8e2a<\/a><\/li><\/ul><\/li><li><a href=\"#how-to-implement-successful-bundle-discounts\">\u5982\u4f55\u6210\u529f\u5b9e\u65bd\u6346\u7ed1\u6298\u6263<\/a><ul><li><a href=\"#step-1-select-items-that-go-well-together\">\u6b65\u9aa4 1\uff1a\u9009\u62e9\u642d\u914d\u5408\u9002\u7684\u7269\u54c1<\/a><\/li><li><a href=\"#step-2-test-different-discount-levels\">\u7b2c\u4e8c\u6b65\uff1a\u6d4b\u8bd5\u4e0d\u540c\u7684\u6298\u6263\u6c34\u5e73<\/a><\/li><li><a href=\"#step-3-advertise-bundles-in-product-pages-and-emails\">\u6b65\u9aa4 3\uff1a\u5728\u4ea7\u54c1\u9875\u9762\u548c\u7535\u5b50\u90ae\u4ef6\u4e2d\u5ba3\u4f20\u6346\u7ed1\u4ea7\u54c1<\/a><\/li><\/ul><\/li><li><a href=\"#how-shopify-apps-make-bundle-discounts-easy\">Shopify \u5e94\u7528\u5982\u4f55\u8f7b\u677e\u5b9e\u73b0\u6346\u7ed1\u6298\u6263<\/a><\/li><li><a href=\"#final-thoughts\">\u6700\u540e\u7684\u60f3\u6cd5<\/a><\/li><li><a href=\"#fa-qs\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/a><ul><li><a href=\"#faq-question-1750158625276\">\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6700\u4f73\u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li><a href=\"#faq-question-1750158641287\">\u53ef\u4ee5\u91c7\u7528\u54ea\u4e9b\u7b56\u7565\u6765\u786e\u4fdd\u6570\u5b57\u6346\u7ed1\u5305\u5bf9\u65b0\u5ba2\u6237\u548c\u56de\u5934\u5ba2\u90fd\u6709\u6548\uff1f<\/a><\/li><li><a href=\"#faq-question-1750158663416\">\u5982\u4f55\u4e3a\u5728\u7ebf\u4e1a\u52a1\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff1f\u00a0<\/a><\/li><li><a href=\"#faq-question-1750158678273\">\u54ea\u4e9b\u7c7b\u578b\u7684\u4ea7\u54c1\u6700\u9002\u5408\u6346\u7ed1\u6298\u6263\uff1f\u00a0<\/a><\/li><li><a href=\"#faq-question-1750158693863\">\u6346\u7ed1\u6298\u6263\u4f1a\u635f\u5bb3\u5229\u6da6\u7387\u5417\uff1f<\/a><\/li><li><a href=\"#faq-question-1750158706942\">\u6211\u5e94\u8be5\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u6211\u7684\u6346\u7ed1\u5305\uff1f\u00a0<\/a><\/li><li><a href=\"#faq-question-1750158722769\">\u6346\u7ed1\u9500\u552e\u6bd4\u6298\u6263\u7801\u66f4\u597d\u5417\uff1f\u00a0<\/a><\/li><li><a href=\"#faq-question-1750158734415\">\u6346\u7ed1\u6298\u6263\u5bf9 B2B \u5546\u5e97\u6709\u6548\u5417\uff1f\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-bundle-discounts\">\u4ec0\u4e48\u662f\u6346\u7ed1\u6298\u6263<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6346\u7ed1\u6298\u6263\u4e3a\u8d2d\u4e70\u7ec4\u5408\u4ea7\u54c1\u800c\u975e\u5355\u72ec\u8d2d\u4e70\u4ea7\u54c1\u7684\u987e\u5ba2\u63d0\u4f9b\u6298\u6263\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f8b\u5982\uff1a\u5355\u72ec\u8d2d\u4e70\u624b\u673a + \u624b\u673a\u58f3\u7684\u4ef7\u683c\u4e3a $100\uff0c\u6216\u6346\u7ed1\u8d2d\u4e70\u7684\u4ef7\u683c\u4e3a $80\uff0c\u53ef\u8282\u7701 20%\uff01<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u8fd9\u9f13\u52b1\u8d2d\u7269\u8005\u82b1\u66f4\u591a\u7684\u94b1\uff0c\u540c\u65f6\u611f\u89c9\u81ea\u5df1\u7701\u4e86\u94b1\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-bundle-discounts-keep-customers-coming-back\">\u4e3a\u4ec0\u4e48\u6346\u7ed1\u6298\u6263\u80fd\u8ba9\u987e\u5ba2\u56de\u5934<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6346\u7ed1\u5b9a\u4ef7\u5207\u4e2d\u4e86\u987e\u5ba2\u5fc3\u7406\u3002\u4eba\u4eec\u559c\u6b22\u7269\u6709\u6240\u503c\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u89c9\u5f97\u81ea\u5df1\u5f88\u806a\u660e\u3002\u8fd9\u79cd\u201c\u7701\u4e86\u94b1\uff0c\u5f97\u5230\u4e86\u6211\u60f3\u8981\u7684\u4e1c\u897f\u201d\u7684\u611f\u89c9\u4f1a\u4fc3\u4f7f\u4ed6\u4eec\u518d\u6b21\u8d2d\u4e70\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/sales\/cpq\/bundle-pricing\/\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a> \u7814\u7a76\u8868\u660e\uff0c\u63d0\u4f9b\u6346\u7ed1\u5b9a\u4ef7\u7684\u5546\u5bb6\u5e73\u5747\u6536\u5165\u63d0\u5347\u4e8630%\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u6298\u6263\uff0c\u800c\u662f\u8ba9\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u5f53\u4f60\u770b\u5230\u5546\u54c1\u642d\u914d\u6298\u6263\u65f6\uff0c\u6bd4\u5982\u4e70\u745c\u4f3d\u57ab\u65f6\u770b\u5230\u6c34\u74f6\u548c\u963b\u529b\u5e26\u3002\u8fd9\u611f\u89c9\u5f88\u8d34\u5fc3\uff0c\u5f88\u5b9e\u7528\uff0c\u5c31\u50cf\u4f60\u4e70\u5230\u4e86\u6709\u7528\u7684\u4e1c\u897f\uff0c\u800c\u4e0d\u662f\u88ab\u63a8\u9500\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-tried-and-true-bundle-discounts-strategies-for-loyal-customers\">5 \u4e2a\u9488\u5bf9\u5fe0\u5b9e\u5ba2\u6237\u7684\u53ef\u9760\u6346\u7ed1\u6298\u6263\u7b56\u7565<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategy-1-special-bundle-discounts-for-members-only\"><strong>\u7b56\u75651\uff1a\u4f1a\u5458\u4e13\u4eab\u5957\u9910\u6298\u6263<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u4f1a\u5458\u8ba1\u5212\uff0c\u8bf7\u4e3a\u4f1a\u5458\u63d0\u4f9b\u4e13\u5c5e\u5957\u9910\u3002\u8fd9\u5bf9\u4e8e\u7559\u4f4f\u4f1a\u5458\u975e\u5e38\u6709\u6548\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u793a\u4f8b\uff1a\u67d0\u62a4\u80a4\u54c1\u724c\u4e3a\u4f1a\u5458\u63d0\u4f9b\u4fdd\u6e7f\u5957\u88c5\uff08\u6d01\u9762\u4e73\u3001\u723d\u80a4\u6c34\u3001\u4fdd\u6e7f\u971c\uff0915% \u6298\u6263\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6709\u6548\u539f\u56e0\uff1a\u72ec\u5bb6\u4f18\u60e0\u611f\u89c9\u50cf\u662f\u4e00\u79cd\u5956\u52b1\u3002\u5fe0\u8bda\u5ea6\u66f4\u50cf\u662f\u4e00\u79cd\u798f\u5229\uff0c\u800c\u4e0d\u662f\u4e00\u9879\u4efb\u52a1\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategy-2-limited-time-thank-you-bundles\"><strong>\u7b56\u75652\uff1a\u9650\u65f6\u611f\u8c22\u793c\u5305<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u987e\u5ba2\u8d2d\u4e70\u540e\uff0c\u53ef\u4ee5\u8ddf\u8fdb\u9650\u65f6\u6346\u7ed1\u4f18\u60e0\u3002\u8fd9\u53ef\u4ee5\u4f5c\u4e3a\u552e\u540e\u90ae\u4ef6\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f8b\u5982\uff1a\u201c\u8c22\u8c22\u60e0\u987e\uff0148\u5c0f\u65f6\u5185\u8d2d\u4e70\u4efb\u610f\u4e24\u4ef6\u914d\u4ef6\uff0c\u7acb\u51cf20%\u3002\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6709\u6548\u539f\u56e0\uff1a\u7d27\u8feb\u611f\u6709\u6548\u3002\u611f\u6069\u4e5f\u540c\u6837\u6709\u6548\u3002\u5f53\u4eba\u4eec\u611f\u53d7\u5230\u611f\u6fc0\u65f6\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u8d2d\u4e70\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategy-3-personalized-bundles-based-on-past-buys\"><strong>\u7b56\u75653\uff1a\u6839\u636e\u8fc7\u53bb\u8d2d\u4e70\u60c5\u51b5\u63d0\u4f9b\u4e2a\u6027\u5316\u6346\u7ed1\u670d\u52a1<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f7f\u7528\u5ba2\u6237\u5386\u53f2\u8bb0\u5f55\u6765\u5236\u4f5c\u5408\u7406\u7684\u6346\u7ed1\u5305\u5e76\u5e94\u7528\u6298\u6263\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f8b\u5982\uff1a\u5982\u679c\u6709\u4eba\u8d2d\u4e70\u4e86\u745c\u4f3d\u57ab\uff0c\u5219\u4ee5 10% \u7684\u6298\u6263\u4ef7\u63d0\u4f9b\u5305\u542b\u6c34\u74f6\u548c\u963b\u529b\u5e26\u7684\u201c\u5065\u8eab\u5165\u95e8\u5305\u201d\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6709\u6548\u539f\u56e0\uff1a\u76f8\u5173\u6027\u3002\u8fd9\u4e9b\u6346\u7ed1\u5305\u5e76\u975e\u968f\u673a\u7684\u3002\u5b83\u4eec\u7b26\u5408\u987e\u5ba2\u7684\u610f\u56fe\uff0c\u5e76\u9f13\u52b1\u987e\u5ba2\u518d\u6b21\u8d2d\u4e70\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategy-4-free-gift-with-bundle-purchases\"><strong>\u7b56\u75654\uff1a\u6346\u7ed1\u8d2d\u4e70\u8d60\u9001\u514d\u8d39\u793c\u54c1<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u514d\u8d39\u8d60\u54c1\u3002\u6dfb\u52a0\u8d60\u54c1\u4f1a\u8ba9\u6574\u4e2a\u793c\u5305\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f8b\u5982\uff1a\u201c\u8d2d\u4e70\u62a4\u80a4\u5957\u88c5\u6ee1 $50\uff0c\u5373\u53ef\u514d\u8d39\u83b7\u8d60\u65c5\u884c\u88c5\u773c\u971c\u3002\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5176\u5de5\u4f5c\u539f\u7406\uff1a\u5b83\u63d0\u9ad8\u4e86\u8d2d\u7269\u8f66\u7684\u5e73\u5747\u4ef7\u503c\uff0c\u540c\u65f6\u611f\u89c9\u50cf\u662f\u4e00\u79cd\u5956\u52b1\uff0c\u800c\u4e0d\u662f\u4e00\u79cd\u9500\u552e\u63a8\u52a8\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"strategy-5-tiered-discounts-for-bigger-orders\"><strong>\u7b56\u75655\uff1a\u5927\u8ba2\u5355\u5206\u7ea7\u6298\u6263<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u7ed9\u4e88\u8d2d\u7269\u8005\u66f4\u591a\u9009\u62e9\uff0c\u63d0\u4f9b\u66f4\u597d\u7684\u6298\u6263\u3002\u6709\u4e00\u4e9b\u806a\u660e\u7684 <a href=\"https:\/\/discountray.com\/blog\/tiered-discount-strategies\/\" data-type=\"link\" data-id=\"https:\/\/discountray.com\/blog\/tiered-discount-strategies\/\" target=\"_blank\" rel=\"noopener\">Shopify \u7684\u5206\u7ea7\u6298\u6263\u7b56\u7565<\/a> \u5546\u5e97\u3002\u4e0b\u9762\u7ed9\u51fa\u4e86\u4e00\u4e2a\u8fd9\u6837\u7684\u4f8b\u5b50\u3002 <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f8b\u5982\uff1a\u8d2d\u4e70 2 \u4ef6\uff0c\u8282\u7701 10%\u3002\u8d2d\u4e70 3 \u4ef6\uff0c\u8282\u7701 20%\u3002\u8d2d\u4e70 4 \u4ef6\uff0c\u8282\u7701 25%\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6709\u6548\u539f\u56e0\uff1a\u8fd9\u79cd\u6e05\u6670\u7075\u6d3b\u7684\u6a21\u5f0f\u53ef\u4ee5\u8f7b\u677e\u589e\u52a0\u8ba2\u5355\u91cf\uff0c\u662f\u63d0\u5347\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u7684\u6700\u4f73\u6346\u7ed1\u6298\u6263\u7b56\u7565\u4e4b\u4e00\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-bundle-discount-mistakes\">\u5e38\u89c1\u7684\u6346\u7ed1\u6298\u6263\u9519\u8bef&nbsp;<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5373\u4f7f\u662f\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u6346\u7ed1\u65b9\u6848\uff0c\u5982\u679c\u64cd\u4f5c\u4e0d\u5f53\uff0c\u4e5f\u53ef\u80fd\u9002\u5f97\u5176\u53cd\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f60\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\uff1a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u9519\u8bef\u4e00\uff1a\u590d\u6742\u7684\u62a5\u4ef7<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4e0d\u8981\u628a\u6346\u7ed1\u6298\u6263\u4ea4\u6613\u641e\u5f97\u592a\u590d\u6742\u3002\u5982\u679c\u4f60\u7684\u6346\u7ed1\u89c4\u5219\u96be\u4ee5\u9075\u5faa\uff0c\u4eba\u4eec\u5c31\u4e0d\u4f1a\u8d39\u5fc3\u3002\u8981\u76f4\u63a5\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4fee\u6b63\uff1a\u201c\u4e70 3 \u4ef6\uff0c\u7701 15%\u201d \u5f88\u660e\u786e\u3002\u201c\u4ece A \u7cfb\u5217\u4e2d\u8d2d\u4e70\u4efb\u610f 3 \u4ef6\u7b26\u5408\u6761\u4ef6\u7684\u5546\u54c1\uff0c\u4f46\u4ec5\u9650\u5de5\u4f5c\u65e5\u201d \u5219\u4e0d\u660e\u786e\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"mistake-2-poor-product-pairings\"><strong>\u9519\u8bef2\uff1a\u4ea7\u54c1\u642d\u914d\u4e0d\u5f53<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4e0d\u8981\u5f3a\u884c\u6346\u7ed1\u3002\u7269\u54c1\u5e94\u8be5\u5408\u7406\u5730\u653e\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u89e3\u51b3\u529e\u6cd5\uff1a\u4e00\u672c\u7b14\u8bb0\u672c\u548c\u4e00\u652f\u7b14\uff1f\u8fd8\u884c\u3002\u4e00\u53e3\u714e\u9505\u548c\u4e00\u53cc\u4eba\u5b57\u62d6\uff1f\u5c31\u4e0d\u592a\u884c\u4e86\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"mistake-3-no-tracking\"><strong>\u9519\u8bef3\uff1a\u6ca1\u6709\u8ddf\u8e2a<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u76d1\u63a7\u7ed3\u679c\uff0c\u60a8\u5c31\u65e0\u6cd5\u6539\u8fdb\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u89e3\u51b3\u65b9\u6848\uff1a\u8ddf\u8e2a\u6346\u7ed1\u70b9\u51fb\u6b21\u6570\u3001\u8f6c\u5316\u7387\u548c\u9500\u552e\u989d\u3002\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u4f18\u5316\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-implement-successful-bundle-discounts\">\u5982\u4f55\u6210\u529f\u5b9e\u65bd\u6346\u7ed1\u6298\u6263<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u8bbe\u7f6e\u6346\u7ed1\u5305\u5e76\u4e0d\u590d\u6742\u3002\u8fd9\u91cc\u6709\u4e00\u4e2a\u5feb\u901f\u7b80\u4fbf\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-1-select-items-that-go-well-together\"><strong>\u6b65\u9aa4 1\uff1a\u9009\u62e9\u642d\u914d\u5408\u9002\u7684\u7269\u54c1<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4ece\u6700\u7545\u9500\u7684\u5546\u54c1\u5f00\u59cb\u3002\u54ea\u4e9b\u5546\u54c1\u901a\u5e38\u4e00\u8d77\u8d2d\u4e70\uff1f\u628a\u5b83\u4eec\u6346\u7ed1\u9500\u552e\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"530\" src=\"https:\/\/pushbundle.com\/wp-content\/uploads\/2025\/06\/Bundle-Discounts-Shopify-BOGO.jpg\" alt=\"\u6346\u7ed1\u6298\u6263 - Shopify BOGO\" class=\"wp-image-297\" srcset=\"https:\/\/pushbundle.com\/wp-content\/uploads\/2025\/06\/Bundle-Discounts-Shopify-BOGO.jpg 500w, https:\/\/pushbundle.com\/wp-content\/uploads\/2025\/06\/Bundle-Discounts-Shopify-BOGO-283x300.jpg 283w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-2-test-different-discount-levels\"><strong>\u7b2c\u4e8c\u6b65\uff1a\u6d4b\u8bd5\u4e0d\u540c\u7684\u6298\u6263\u6c34\u5e73<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5c1d\u8bd5 5%\u300110% \u751a\u81f3 15%\u3002\u770b\u770b\u54ea\u4e9b\u7b56\u7565\u80fd\u5728\u4e0d\u5f71\u54cd\u5229\u6da6\u7684\u60c5\u51b5\u4e0b\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"step-3-advertise-bundles-in-product-pages-and-emails\"><strong>\u6b65\u9aa4 3\uff1a\u5728\u4ea7\u54c1\u9875\u9762\u548c\u7535\u5b50\u90ae\u4ef6\u4e2d\u5ba3\u4f20\u6346\u7ed1\u4ea7\u54c1<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u66dd\u5149\u5ea6\u5f88\u91cd\u8981\u3002\u5728\u7528\u6237\u6b63\u5728\u6d4f\u89c8\u7684\u5730\u65b9\u5c55\u793a\u6346\u7ed1\u6298\u6263\u4f18\u60e0\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u6b65\u9aa4 4\uff1a\u4f7f\u7528\u5de5\u5177\u81ea\u52a8\u6267\u884c\u60a8\u7684\u62a5\u4ef7<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u81ea\u52a8\u5316\u53ef\u4ee5\u8282\u7701\u5927\u91cf\u5b9d\u8d35\u65f6\u95f4\u3002\u5b83\u8fd8\u80fd\u5e2e\u52a9\u60a8\u65e0\u9700\u624b\u52a8\u64cd\u4f5c\u5373\u53ef\u8fdb\u884c\u6d4b\u8bd5\u548c\u8ddf\u8e2a\u3002\u6346\u7ed1\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u5e2e\u60a8\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002\u63a5\u4e0b\u6765\u6211\u4eec\u4f1a\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-shopify-apps-make-bundle-discounts-easy\">Shopify \u5e94\u7528\u5982\u4f55\u8f7b\u677e\u5b9e\u73b0\u6346\u7ed1\u6298\u6263<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5982\u679c\u60a8\u4f7f\u7528 Shopify\uff0c\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u4e3a\u60a8\u8282\u7701\u5927\u91cf\u7684\u624b\u52a8\u5de5\u4f5c\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4e00\u4e2a\u597d\u7684\u6346\u7ed1\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u8ba9\u4f60\uff1a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u5b9a\u5236\u4f18\u60e0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5feb\u901f\u521b\u5efa\u4e0d\u540c\u7c7b\u578b\u7684\u6346\u7ed1\u5305<\/li>\n<\/ul>\n\n\n\n<ul 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class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u89c2\u770b\u4e0b\u9762\u7684\u89c6\u9891\u7247\u6bb5\uff0c\u4e86\u89e3\u5176\u4e2d <a href=\"https:\/\/pushbundle.com\/zh\/\">\u6346\u7ed1\u5e94\u7528\u7a0b\u5e8f<\/a> \u901a\u8fc7\u667a\u80fd\u4ea7\u54c1\u6346\u7ed1\u6765\u4fc3\u8fdb\u9500\u552e\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PushBundle\uff1a\u4ece\u5b89\u88c5\u5230\u914d\u7f6e\u7684\u5206\u6b65\u6307\u5357\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/90v7z3v6754?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" 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class=\"rank-math-answer\">\n\n<p>\u786e\u5b9e\u53ef\u4ee5\u3002\u6346\u7ed1\u9500\u552e\u4e0d\u4ec5\u80fd\u964d\u4f4e\u4ef7\u683c\uff0c\u8fd8\u80fd\u63d0\u5347\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV)\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1750158734415\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">\u6346\u7ed1\u6298\u6263\u5bf9 B2B \u5546\u5e97\u6709\u6548\u5417\uff1f\u00a0<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>\u5f53\u7136\uff01\u6279\u91cf\u6346\u7ed1\u6298\u6263\u5bf9 B2B \u4e70\u5bb6\u5c24\u5176\u6709\u6548\u3002<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u636eStatista\u79f0\uff0c\u6346\u7ed1\u4f18\u60e0\u662f\u82f1\u56fd\u6d88\u8d39\u8005\u6700\u53d7\u6b22\u8fce\u7684\u9ed1\u8272\u661f\u671f\u4e94\u6298\u6263\u4e4b\u4e00\u3002\u987e\u5ba2\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u4f1a\u518d\u6b21\u5149\u987e\u2026\u2026 <a style=\"display:inline\" class=\"btn btn-plain\" href=\"https:\/\/pushbundle.com\/zh\/blog\/bundle-discounts-loyalty\/\">\u9605\u8bfb\u66f4\u591a<\/a><\/p>","protected":false},"author":3,"featured_media":300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[32,33,18,19,22,3,20,21,30,4,9],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-bundle","tag-bundle-discounts","tag-customer-loyalty","tag-ecommercetips","tag-increase-aov","tag-increase-aov-with-bundles","tag-product-bundling","tag-product-bundling-strategy","tag-product-bundling-trends","tag-seasonal-product-bundling","tag-shopify","tag-shopify-tips"],"_links":{"self":[{"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":14,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":1397,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/posts\/295\/revisions\/1397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/media\/300"}],"wp:attachment":[{"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pushbundle.com\/zh\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}