Step-by-Step Guide: How to Create Product Bundles in Shopify (2025)

McKinsey found that cross-selling and smart bundling boost sales by 20% and profits by 30%. That is why it is so important for Shopify merchants to learn about product bundling. We do not want you to fall behind, which is why this article will teach you how to create product bundles in Shopify. 

This guide is exactly what you need to learn how to make product bundles in Shopify. We will discuss manual and app-assisted techniques, best practices, and provide real-world examples. The perfect step-by-step guide awaits you. Get ready then!  

What is a Product Bundle on Shopify?

A product bundle is a set of related products sold together as a single product. When you create product bundles in Shopify, group them nicely or offer them at a discount. It is a powerful strategy that encourages shoppers to buy more. 

There are some great options for exploring how to create product bundles in Shopify. However, the platform has some limitations. Features like syncing inventory, offering custom mix-and-match options, and providing automatic discounts often require a third-party Shopify app. 

Below are some common bundle types you will see on Shopify: 

• Fixed bundles (an identical set of items every time)
  
• Mix-and-match bundles (customers select from a group of items)
  
• Quantity-based bundles (buy more, save more)

These bundle types help meet different goals depending on the business model and your customer base.

 

Pre-Bundle Checklist: What You Need Before Making a Bundle

It is important to follow this checklist before you create product bundles in Shopify. The following tips make your bundling process smoother and more effective.

• Pair products that make sense together. For instance, pair a shampoo, conditioner, and hairbrush together.

• Keep an accurate inventory. You will be in trouble if you sell a bundle and one of the items becomes out of stock.

• Have product images ready. Show a preview of everything that comes in the bundle.

• Write a clear product title and description for your product bundle.
  
• Decide if you want to do bundles yourself or with a third-party app.

How to Create Product Bundles in Shopify Without Apps

If you are starting small or testing bundles, you can make one without relying on any app. Here is how to do it: 

Step 1: Create a new product
Go to your Shopify admin. Click on “Products” and then “Add product”. Name the new product something similar to “Skincare Starter Kit.”

Step 2: Upload product images
You can add pictures of all the items included. Make a collage or upload one photo for every item.

Step 3: Write a bundle description
Keep it clear and benefit-driven. Inform customers of what is included and why the bundle is valuable.

Step 4: Set your price
Calculate the full price of all the items, then offer a small discount. For instance, if the items cost $60 each, sell two items together for $54.

Step 5: Add tags and organize
Use tags such as “bundle” or “gift set” to track performance later. Put the product in a dedicated Bundles collection.

Step 6: Manually adjust inventory
This part gets tricky. Shopify will not automatically reduce inventory for individual items when the bundle sells. You will have to track and update stock manually.

Step 7: Make it visible on your store
Place the bundle on your homepage or collections so buyers can find it easily while shopping. 

Important Note:
Manual bundles work fine in small stores. But if you are scaling or selling a lot of bundles, you could have inventory or tracking problems. That is where apps come to your rescue. 

How to Create Product Bundles in Shopify Using Apps

Apps simplify the process of creating a bundle, syncing inventory, automating discounts, and offering a variety of bundles. Shopify apps can create such bundles within a few minutes. You can customize variants according to size, color, etc., and put a custom discount on every product variant. Everything becomes more convenient and efficient thanks to these tools. 

The apps work well for both B2B and DTC stores. Product bundling discounts, such as volume discounts, tiered discounts, and BOGO offers, are super easy to create and promote. All you need to do is go to the Shopify app store and download the app that best suits your needs. 

Pros:

• Easy setup
  
• Great for wholesale stores, bulk sellers, and bulk buyers

• Applies automatic discounts

• Advanced mix-and-match features

• Handles variant-level bundles

So, decide on the right app for your store. Some are best for visual storytelling, while others emphasize function.

Optimizing Your Bundle Product Page

If you are creating bundles, then use them like a best-selling product. 

• Write a product description that explains the benefit of buying your bundle.
  
• Include high-quality images or collages of the full bundle.
  
• Display visual cues like “Save 20%” or “Limited Bundle” in the title or image.
  
• Add bundles to your homepage, featured products, and menus for visibility.

Tracking Bundle Performance in Shopify

Tracking helps you see which bundles work and where your customers are clicking from.

• Track your conversion rate, your average order value, and bundle purchases.

• Include UTM parameters in your bundle links in email campaigns and social posts.

• Filter performance with product tags in Shopify Analytics.

Real-World Examples of Product Bundles on Shopify

Example 1: A DTC Skincare Brand
They sell a “Glow Kit” that contains three items. They include a collage image and show the original price and the bundle price. The offer appears on their homepage and product pages.

Example 2: A B2B Food Supplier
They use the bulk-ordering app called MultiVariants to allow wholesale buyers to create a bundle of 12 protein bars. Buyers can choose flavors and quantities within the bundle. A discount is applied based on quantity.

These examples show different bundling strategies based on audience and goals.

Common Mistakes to Avoid

• Not syncing inventory with apps or manually
  
• Bundling unrelated products that confuse the customer
  
• Not promoting your bundles on the homepage, menus, or email campaigns

Avoiding these mistakes will make your bundling strategy more successful.

Conclusion

Create product bundles in Shopify and test them today. Product bundling is one of the easiest strategies to try in the eCommerce business. Whether you start with manual bundles or use Shopify apps, the key is to keep testing and improving.

Start small. Monitor what works. Then scale the bundles that convert best.

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