The Ultimate Guide to Product Bundling: How to Sell More Without Extra Marketing Spend

Product bundling is a powerful strategy that can help increase your sales and simplify the shopping experience for your customers. It’s not just a trend; it’s backed by numbers! According to McKinsey, 35% of all Amazon purchases come from product recommendations, many of which include the “buy it with” bundles. Customers love the convenience of adding all recommended products to their cart with a single click. As a Shopify merchant, you can tap into this same strategy to offer bundled deals that encourage larger purchases, increase average order value (AOV), and keep customers coming back for more.

In this guide, we’ll take you through everything you need to know about bundling products, why it’s effective, and how to start implementing it today.

Product Bundling 101

What is Product Bundling?

Product bundling is a sales strategy where multiple related products are packaged together and sold as a single unit, often at a discounted price. This approach not only increases the average order value (AOV) but also makes shopping more convenient for customers. Bundles create a perceived value, making customers feel like they’re getting a better deal than if they bought each item separately. It helps move inventory faster and boosts conversions. When done strategically, it enhances the shopping experience while maximizing revenue for your store.

Why Product Bundling is a Game-Changer for Shopify Merchants

Selling more without extra effort? That’s exactly what product bundling helps you do! When you group related products, you encourage customers to buy more. While it is a better deal for them, it also increases the average order value (AOV). 

Bundling also improves the customer experience. Instead of searching for individual items, they get a complete solution in one go. Plus, it’s a great way to introduce new products if you pair them with bestsellers.

You can look at all the big brands to understand if this strategy works or not. For example, McDonald’s meal combo is popular among customers and is driving sales. Amazon’s “Frequently Bought Together” bundles enhance the customer experience by offering data-driven, relevant product recommendations.

You can do the same! Whether it’s BOGO offers, gifting sets, or mix-and-match deals, bundling can turn casual shoppers into loyal customers.

Start experimenting today, and watch your sales soar!

The Psychology Behind Product Bundling

Ever wondered why some product bundles sell so fast? It’s not just luck—it’s psychology at work!

People love feeling like they’re getting more for their money, and bundling plays right into that. Instead of buying items separately, a bundle creates a sense of extra value that individual products often don’t have.

Think about it! Would you rather spend time picking each item one by one or grab a ready-made set that saves you effort? Convenience matters, and bundles make shopping easier. Plus, when you highlight the total value compared to the bundle price, customers instantly feel like they’re getting a great deal.

So, how can you use this to sell more? Create bundles that make people think, “Wow, I’m getting a steal!” Limited-time offers also trigger urgency—when shoppers know a deal won’t last forever, they act fast. By tapping into the desire for simplicity and savings, you’ll not only boost sales but also leave customers feeling happy with their purchase. Isn’t that the ultimate goal?

9 Types of Product Bundles That Sell Like Crazy

Product bundling is a great way to increase sales, boost average order value, and offer more value to customers. But not all bundles work the same way! Let’s break down different types of product bundling with examples to help you apply them to your Shopify store.

1. Pure Bundle
2. Cross-Sell Bundle
3. Mixed Bundle
4. Mix and match bundles
5. Add-On Bundling
6. New Product Bundling
7. Frequently Bought Together
8. Gifting Bundles
9. BOGO Bundles

Type#1 Pure Bundle

A pure bundle consists of products that can only be purchased as a set. Customers don’t have the option to buy individual items. For example, a skincare brand might sell a “Complete Glow Kit” with a cleanser, toner, and moisturizer exclusively as a bundle. This strategy works best for curated collections or subscription boxes where individual sales aren’t necessary.

Type#2 Cross-Sell Bundle

Cross-sell bundling encourages customers to buy complementary products together. A classic example is selling a laptop with a discounted mouse, keyboard, or laptop bag. This type of bundling helps increase order value by promoting add-ons that naturally go with the main product.

Type#3 Mixed Bundle

Mixed bundling offers customers the choice to buy items separately or as a bundle at a discount. For example, a coffee shop might sell a croissant, coffee, and juice individually but offer a combo deal when purchased together. This approach lets customers feel they have control over their purchase while nudging them toward the bundle for better value.

Type#4 Mix And Match

Mix-and-match bundling gives customers the flexibility to create their own bundles based on their preferences. A Shopify clothing store might offer a “3 T-shirts for $50” deal where customers can pick their favorite colors and designs. This personalization makes shopping more engaging and increases customer satisfaction.

Type#5 Add-On Bundling

Add-on bundling is all about offering small, discounted extras alongside a main purchase. Think of a phone case or wireless earbuds offered at a lower price when buying a smartphone. These add-ons increase cart value while giving customers a convenient way to enhance their purchase.

Type#6 New Product Bundling

New product bundling helps introduce a fresh product by pairing it with a best-selling item. If you launch a new protein bar, bundling it with a popular protein shake at a discount can encourage hesitant buyers to try it. This is a smart way to drive awareness and generate sales for new arrivals.

Type#7 Frequently Bought Together

“Frequently bought together” bundles leverage customer behavior to suggest relevant add-ons. If a customer is buying a camera, suggesting a bundle with a lens and memory card increases the likelihood of an upsell. This is commonly used by big retailers like Amazon to boost order value.

Type#8 Gifting Bundles

Gifting bundles make shopping easier for special occasions. A Shopify store selling beauty products might create a “Mother’s Day Pamper Set” with scented candles, bath bombs, and skincare essentials. Pre-packaged gifts save customers time and make their decision-making process effortless.

Type#9 BOGO Bundles

Lastly,  BOGO (Buy One, Get One) bundles drive urgency and bulk purchases. A “Buy One T-Shirt, Get One 50% Off” deal encourages customers to grab an extra item they might not have originally considered. This method is great for inventory management and driving sales.

How to Choose the Right Products for Your Bundles

Pairing the right products can make or break your sales. The key is to offer real value rather than just grouping random items.

The best bundles include products that naturally go together. Think of a shampoo and conditioner set, a laptop with a carrying case, or a coffee machine with a pack of specialty beans. These pairings make sense because customers already see them as related, making the bundle more attractive.

Instead of guessing which products to bundle, use your Shopify store’s data. Check your “Frequently Bought Together” reports, analyze cart abandonment trends, and look at past order patterns to see what customers often purchase together. This helps you create bundles that align with real buying behavior, increasing conversion rates.

Throwing unrelated products into a bundle just to clear inventory can backfire. If customers don’t see the connection, they’ll feel like they’re paying for things they don’t need. Instead, focus on solving a problem—for example, a “Winter Survival Kit” with gloves, a beanie, and a scarf makes sense, while bundling headphones with a kitchen blender doesn’t.

Pricing Strategies That Make Your Bundles Irresistible

The right pricing strategy can make your product bundles feel like a must-have instead of just a good deal.

Numbers matter, but how you present them matters even more. Charm pricing (e.g., $49.99 instead of $50) makes a bundle seem significantly cheaper, even if it’s just a small difference. Decoy pricing also works wonders—if a single product costs $30, but a bundle of three costs $40, customers feel like they’re getting an incredible deal.

Create a sweet spot for discounts. A 45% discount is the magic number for bundles—big enough to attract buyers but not so steep that it devalues the products. If the discount is too small (20%), customers may opt to buy items separately instead.

Anchoring means showing the original price alongside the bundle price—e.g., “Worth $100, now just $60!” People love seeing their savings. It creates an instant perception of value.

For high-priced products, keep bundles small with fewer, high-value items. For low-cost products, larger bundles perform better—think “5 T-shirts for $50” instead of selling them separately.

Adding a countdown timer or labeling bundles as “Limited Offer” triggers FOMO (fear of missing out), pushing hesitant shoppers to buy before the deal disappears.

The Secret Sauce: How to Market Your Bundles for Maximum Sales

Simply creating bundle offers isn’t enough. You need to market them effectively so customers see and buy them. Here’s how you can promote your product bundles to maximize their impact.

1. Highlight Bundles with Eye-Catching Website Banners
2. Promote Bundles with Exit-Intent Popups
3. Send Targeted Marketing Emails
4. Create a Dedicated Bundle Page
5. Showcase Bundles at Checkout

Approach#1 Highlight Bundles with Eye-Catching Website Banners  

Website banners are one of the most effective ways to capture visitors’ attention. Place them on high-traffic areas like your homepage, category pages, or product pages to promote your bundle offers.

• Use bold, easy-to-read text with a clear discount offer.
• Add a strong call-to-action (CTA) like “Shop Now” or “Save with Bundles.”
• Make sure the banner is mobile-friendly.

Approach#2 Promote Bundles with Exit-Intent Popups  

Pop-ups can be an effective tool for reminding customers about bundle deals. An exit-intent popup can encourage hesitant buyers to complete their purchase before leaving your store.

• Offer a time-limited discount on the bundle to create urgency.
• Show the potential savings compared to buying items separately.
• Include a CTA directing users to the bundle page.

Approach#3 Send Targeted Marketing Emails

Email marketing is a powerful way to showcase your bundles directly to customers. You can send promotional emails to your subscribers with compelling visuals and strong messaging.

• A clear headline like “Save More with Our Exclusive Bundles”
• High-quality images showing the bundled products together.
• A direct CTA leading customers to the bundle page.
• A sense of urgency (e.g., “Limited-Time Offer”).

Approach#4 Create a Dedicated Bundle Page

Having a separate page for your product bundles makes it easier for customers to browse and purchase them. This also helps with SEO, making your bundles more discoverable in search engines.

Dedicated Bundle Page: A single page listing all bundle offers, similar to a “Deals” or “Special Offers” page.

Build-Your-Own Bundle Tool: Let customers customize their own bundle by selecting the products they want. This is great for increasing engagement and personalization.

Approach#5: Showcase Bundles at Checkout

Checkout is the perfect place to introduce additional savings with product bundles. If a customer is already making a purchase, you can encourage them to grab a related bundle at a discount.

• Display a special “Last-Minute Bundle Deal” before they complete their purchase.
• Use a countdown timer to create urgency.
• Offer free shipping if they add a bundle to their order.

9 Advanced Bundling Tactics to Scale Your Shopify Store

1. Understand Your Customer’s Needs
2. Conduct Market Research
3. Create a Bundle of Complementary Products
4. Create Urgency With Limited-Time Offers
5. Sell Items Separately
6. Focus on The Experience
7. A/B Testing
8. Allow Customization
9. Let Customers Build Their Own Box

Tactic#1 Understand Your Customer’s Needs

To create bundles that truly resonate, it’s essential to understand your customers’ preferences, pain points, and shopping habits. Analyze your customer data, track which products they buy together, and use this information to craft bundles that meet their needs. The more personalized your bundles are, the more likely customers will find them valuable and worthwhile.

Tactic#2 Conduct Market Research

Before creating product bundles, it’s important to see what your competitors are offering and what your target audience is interested in. By conducting market research, you can spot trends, identify gaps in the market, and gather insights on which product combinations work best. This ensures that your bundles will be both competitive and relevant.

Tactic#3 Create a Bundle of Complementary Products

The key to successful product bundling is offering complementary items that enhance each other’s value. For example, pairing a laptop with a protective case or a skincare set with related products makes it easier for customers to make a purchase. When your products naturally complement each other, you increase the likelihood that customers will buy the bundle instead of individual items.

Tactic#4 Create Urgency With Limited-Time Offers

Adding urgency to your bundles through limited-time offers or flash sales on Shopify can create a sense of urgency, pushing customers to buy before they miss out. Phrases like “only available for 48 hours” or “limited stock left” can encourage customers to act quickly and make a purchase they might have otherwise postponed.

Tactic#5 Sell Items Separately

While bundling is a great way to increase sales, don’t forget to offer customers the option to buy items separately. Some customers may only need one product and don’t want to buy a bundle. Offering both options ensures that you don’t alienate potential buyers who are looking for flexibility in their purchases.

Tactic#6 Focus on The Experience

When marketing your bundles, don’t just focus on the products. Think about the overall experience you’re offering. Create a story around the bundle that explains how it can solve a problem or enhance a customer’s life. This emotional connection can lead to higher conversion rates and a more engaged customer base.

Tactic#7 A/B Testing

A/B testing is a powerful tool to understand what works best for your audience. Try testing different bundle combinations, prices, and promotions to see what resonates with your customers. By analyzing the results, you can fine-tune your bundling strategy for maximum effectiveness.

Tactic#8 Allow Customization

Allowing customers to customize their own bundles is a great way to give them more control over their purchase. Whether it’s choosing their preferred flavors, sizes, or colors, giving customers the ability to personalize their bundle makes them feel more involved and likely to make a purchase.

Tactic#9 Let Customers Build Their Own Box

Offering a “build-your-own-box” option lets customers pick and choose the items they want to include in their bundle. This flexibility appeals to a broader audience as it gives customers the ability to create something that suits their specific needs and preferences. It also adds an element of fun to the shopping experience!

Common Mistakes Shopify Merchants Make with Product Bundling

Product bundling can skyrocket your sales when done right. But here’s the thing: Many store owners make simple mistakes that can turn a potential win into a missed opportunity.

1. Overcomplicating Your Bundles
2. Ignoring Pricing Psychology
3. Not Testing Your Bundles
4. Forgetting to Market Your Bundles

Mistake#1: Overcomplicating Your Bundles

Sure, offering 10 products in one bundle might seem like a great deal, but if it doesn’t make sense to your customers, they’ll just walk away. Keep it simple and relevant. Think about what your customers actually want—bundles should solve a problem or enhance their experience, not confuse them.

Mistake#2 Ignoring Pricing Psychology

Slapping a random discount on a bundle isn’t enough. If the savings aren’t clear or the price feels too high, customers won’t bite. Make sure your bundle price feels like a steal compared to buying items individually. Use phrases like “Save 30%” to highlight the value.

Mistake#3 Not Testing Your Bundles

What works for one store might not work for yours. Experiment with different combinations, pricing, and messaging to see what resonates with your audience.

Mistake#4 Forgetting to Market Your Bundles

Don’t just assume customers will find them. Promote your bundles on your homepage, product pages, and even through email campaigns.

Conclusion

Product bundling isn’t just a marketing tactic—it’s a proven strategy. Whether you’re a small Shopify merchant or a growing brand, bundling can help you scale without constantly spending on customer acquisition.

Start experimenting with different types of bundles and see how your customers respond. The right bundle could be the game-changer your Shopify store needs!

Product Bundling FAQ