2025 Thanksgiving Bundling Trends: What You Should Focus On

In 2025, shoppers are still cautious but more intentional. According to the US Bureau of Labor Statistics, inflation eased to 2.9% at the end of 2024 and hovered near 2.7% by mid-2025. A relief for consumers, but it hasn’t erased price sensitivity.

Buyers now seek fewer, better, and more meaningful gifts. They now prioritize connection, comfort, and convenience over blanket discounts.

This guide explores the Thanksgiving bundling trends 2025 and how to design, price, and market bundles that meet what today’s value-minded customers truly want.

The New Thanksgiving Shopper: What’s Changed in 2025

The Thanksgiving buyer in 2025 is more emotional, eco-conscious, and personalization-driven than ever. Experience-based gifting and “gratitude-led” purchases are replacing plain discount hunting.

Three key shopper personas are shaping the market:

• The Host: looks for ready-made gift sets to make gatherings easier.
• The Self-Care Enthusiast: seeks comfort and wellness products for cozy, stay-in moments.
• The Connector: prefers digital or personalized gifts to send love from afar.

Understanding which persona your products speak to helps you build bundles that resonate, not just sell.

What’s Out: 2024 Tactics to Leave Behind

It’s time to retire the old playbook. Avoid:

• Generic “10% OFF Thanksgiving” sales.
• Over-stuffed bundles with no theme.
• Plastic, non-eco packaging.
• One-size-fits-all gifts.
• Long, multi-step checkout flows.

Customers expect smarter, faster, and more meaningful shopping experiences.

Thanksgiving Bundling Trends 2025 You Should Look For

The holiday rush is back! However, this year, shoppers are thinking differently. Instead of chasing endless discounts, they’re looking for thoughtful bundles that feel personal, useful, and emotionally resonant. The Thanksgiving bundling trends 2025 reflect this shift toward mindful consumption, where gratitude and experience matter more than price tags.

1. Thanksgiving-Themed Product Bundles
2. Personalization & Flexible Build-Your-Own Bundles
3. Convenience & Seamless UX
4. Content-Driven Selling
5. Wellness, Sustainability & “Feel-Good” Gifting
6. Early Marketing & Influencer Momentum

Trend #1 Thanksgiving-Themed Product Bundles

Still a Classic, but Smarter

Thanksgiving-themed bundles continue to perform well across home, food, fashion, and beauty categories.

The difference in 2025? Customers expect a story, not just a discount.

For example:

• “Gratitude Box”: a cozy set with candles, tea, and a handwritten note.
• “Host Essentials Kit”: gourmet snacks, table décor, and a mini candle.

Each bundle should feel like an experience; something that helps shoppers express appreciation or create a warm moment. Offer tiered bundles (Basic / Premium / Luxe) so customers can choose based on budget while you increase average order value.

Trend #2 Personalization & Flexible Build-Your-Own Bundles

Personalized bundles are one of the biggest Thanksgiving trends in Shopify this year. Shoppers want to curate gifts that feel one-of-a-kind, whether it’s a self-care box for a friend or a corporate “thank-you” hamper for clients.

Adding flexible bundle options lets customers feel in control. You can let them:

• Add custom name tags or short messages.
• Include a QR-linked video greeting.
• Choose product combinations that match their taste or budget.

This is where a app in bundle helps. It allows you to create build-your-own or mix-and-match bundles directly on your Shopify store, without coding or complex setup. You can define product rules, set dynamic discounts, and let shoppers visually create their perfect Thanksgiving set.

It’s personalization made practical for both DTC and B2B merchants.

Trend #3 Convenience & Seamless UX

Thanksgiving shoppers are impatient. They want speed, clarity, and frictionless checkout. Make sure your store feels effortless on mobile, especially when customers browse gift sets.

Integrate:

• Mobile-optimized bundle pages
• Buy Now, Pay Later (BNPL) options
• Click-and-collect (BOPIS) for local pickup
• Clear free-shipping thresholds

Even small improvements can reduce drop-offs during the holiday rush.

Merchant Tip: Add a one-click “Add All to Cart” button for bundle pages to streamline buying and reduce decision fatigue.

Trend #4: Content-Driven Selling

In 2025, content is the new conversion tool. Blogs, videos, and seasonal DIYs help customers connect with your brand before they even shop.

Example ideas:

• A “Bake & Bond Box” bundle paired with a pumpkin bread recipe on your blog.
• A “Friendsgiving Game Night Bundle” featured in a TikTok video showing how to set the mood.

Embedding apps makes this approach easier. It lets you directly sell in WordPress, Webflow, Wix, or any landing page without rebuilding your store.

This means you can turn your Thanksgiving content (blogs, reels, or recipes) into an interactive shopping experience where inspiration leads straight to checkout.

Merchant Tip: Connect your content → bundle → checkout flow. Add user-generated reviews and lifestyle videos to make your store feel human and alive.

Trend #5: Wellness, Sustainability & “Feel-Good” Gifting

The post-pandemic buyer cares about how and why a product is made. Wellness, eco-friendliness, and mindful gifting dominate 2025.

From reusable packaging to locally sourced items, customers want gifts that reflect values, not waste.

Consider offering:

• Self-care boxes with candles, herbal tea, and skincare minis
• Eco-bundles using compostable packaging or reusable totes
• Locally-crafted product sets that support small makers

Merchant Tip: Use sustainability tags like eco, vegan, and fair-trade to help customers find ethical bundles faster.

Trend #6: Early Marketing & Influencer Momentum

Thanksgiving shoppers are starting early this year; many begin browsing in October.

Micro-influencers and TikTok creators now play a bigger role than traditional ads. Shoppers rely on authentic recommendations and unboxing videos.

Merchant Tip:

• Launch teaser campaigns in mid-October to get on your audience’s radar.
• Partner with small creators for “Unbox My Thanksgiving Box” posts.
• Re-target viewers who engage with your content using bundle-specific ads.

Early buzz helps you capture buyers before the major holiday rush.

Spotting What Fits Your Store: The Merchant’s Filter

Not all Thanksgiving bundling trends will suit every brand. Evaluate strategically:

1. Match your bundle type to the audience: Wellness, Gourmet, Eco, or Friendsgiving.
2. Check inventory, suppliers, and packaging options before scaling.
3. Test interest with micro-bundles or limited drops.
4. Choose a pricing model that fits your niche: tiered, mix-and-match, or value-based.

Building bundles that fit your capacity prevents wasted effort and keeps margins healthy.

From Trend to Shelf: How to Build a Bundle That Converts

Trends are only valuable when you turn them into action. Start by designing product sets around stories: “Gratitude Box”, “Host Essentials”, or “Friendsgiving Night Kit.”

Use colors, packaging, and copy that feel warm and seasonal. Then automate the mechanics, discounts, mix-and-match logic, and limited-edition drops, using Shopify bundling apps like PushBundle.

A simple workflow looks like this:

Choose products → Set rules → Add bundle visuals → Launch your landing page.

With automation, your team spends less time configuring offers and more time marketing them.

Marketing the 2025 Thanksgiving Vibe (Not Just a Discount)

This year, the winning message isn’t “SALE.” It’s gratitude, comfort, and connection. Merchants who align their offers with the Thanksgiving bundling trends 2025 will capture hearts and higher conversions by focusing on meaning over markdowns.

Tell stories about your products: how they’re made, who they support, and why they make people feel good. Use short videos, handwritten notes, or behind-the-scenes clips to humanize your brand.

You can also collaborate with small local makers for co-branded bundles that share audiences and authenticity. Reward loyal customers with early-bird access or limited gift-with-purchase offers to encourage repeat sales.

Incartare

Start early. Tell a story. Simplify the buying process.

Thanksgiving 2025 will reward merchants who combine emotion with efficiency. The most successful stores won’t just sell bundles, they’ll sell gratitude experiences. Stay ahead by embracing the latest Thanksgiving bundling trends 2025 to create offers that truly resonate with modern shoppers.

Final Thought: Create your Thanksgiving bundles now with dynamic tools like PushBundle, before your competitors even finish wrapping theirs.

2025 Thanksgiving Bundling Trends: FAQ