Top 5 Strategies for Tiered Bundles to Boost AOV on Shopify

Shopify reports that its tiered pricing model increased revenue by 24 percent in 2023. Many Shopify store owners struggle to move customers from single-item purchases to larger carts. Tiered bundles help fix that. A tiered bundling improves value as shoppers add or spend more. Bigger discounts, gifts, or shipping perks at set breaks.

Today, we have listed the top 5 Tiered Bundle Strategies proven to boost AOV. Let us dive deeper into what these strategies are and how they can help you ace the Shopify business.

Why Tiered Bundles Matter

Single-item Orders Keep AOV Low

If there is no reason to add one more item, people stop. A simple tiered pricing ladder fixes that. If you bundle it the right way, then watch how people buy more.

Confusing Pricing Slows Decisions

Clean Shopify volume discount breaks with per-unit math help remove confusion. Less thinking. More adding. Try to be as clear as possible with your pricing system. 

Hidden Thresholds Miss Easy Wins

Progress bars and cart alerts push shoppers to the next reward. Clear, gentle, and effective.

Next, we have the 5 best strategies for tiered bundles. These are effective and proven to have increased sales for many Shopify stores.

So, why should you be left out? Let us find out.

5 Tiered Bundle Strategies Step-By-Step

1. Quantity Breaker (Buy More Save More)

What to do:

• Use 3 to 4 breaks. For example, 3, 5, and 8 units
• Show two numbers at each tier: price per item at this tier and the amount they save at this tier. 
• Put these numbers where people look first

Example:

Your normal price is 20 dollars per bag. Your tiers are 3, 5, and 8 bags.

• At 3 bags, the price per bag is $17. So, you save $8 total.
• At 5 bags, the price per bag is $17. So, you save $15 total.
• At 8 bags, the price per bag is $16. So, you save $32 total.

Where to put these numbers:

• Right under the main price on the product page
• Next to the Add to cart button
• Inside the tier list, next to each tier line
• In the mini cart and on the cart page

How it can look on the page:

• 3 bags are at $52. The price per bag is $17. So, you save $8.
• 5 bags are at $85. The price per bag is $17. So, you save $15.
• 8 bags are at $128. The price per bag is $16. So, you save $32.

Quick Shopify Setup

Make a fixed bundle or multipack:

1. Open Shopify admin
2. Go to Apps
3. Install a bundle app from Shopify

4. Open the app
5. Create a new bundle
6. Select the products for the bundle
7. Set the bundle price and the quantity rules
8. Save and test the product page

Be it a clothing store or a bakery store, Shopify’s third-party bundling apps help you set up bundles in a few minutes. This real-world use case on gluten-free bakery delivery will make you realize how powerful such app features are for the wholesale industry.

Make automatic discounts:

1. Open Shopify admin
2. Go to Discounts
3. Click Create discount
4. Choose the type
   – Amount off products
   – Buy X Get Y
   – Free shipping

5. Set the rules for each tier. For example, 3 items for 10 percent off and 5 items for 15 percent off
6. Set the dates and any limits
7. Save and test in your storefront

Which option to use:

• Use the Shopify bundle app when you want a bundle product that contains multiple items. 
• Use Discounts when you want shoppers to add items normally and get the price break in the cart.

Extra ideas to lift results:

• Place quantity buttons near the price. Add a short note under the buttons that says Save more at 3, 5, and 8.
• On mobile, keep the per-unit line visible even when the page scrolls. Sticky price bars help here.
• If you sell variants, show a single shared tier table that applies across sizes or flavors. This keeps the offer simple.
• Add a small cart upsell that fills the gap to the next break. For example, “Add one more for 15 percent off.”
• Retargeting can remind shoppers about unfinished breaks. A short email that says “Two more to unlock 18 percent off” often works.

2. Value Tier Builder (Spend More Get More)

What to do:

• Add a progress bar from the product page to the cart. For example, “$18 more for 15 percent off plus free shipping.”
• Tag the target tier with Best Value. A small badge works.
• Show the gift MSRP(Manufacturer Suggested Retail Price) beside the tier. Dollars beat adjectives.

Example: 

• For Tier 1, $120 for 10 percent off
• For Tier 2, $200 for 15 percent off, plus free shipping
• For Tier 3, $275 for 20 percent off, plus a free belt worth $35 

Extra ideas to lift results:

• Place the progress message near the Add to cart button. Repeat it in the mini cart and cart page.
• Offer one-click add suggestions that close the gap. If the gap is $18, suggest an item priced near $20.
• If shipping unlocks at the top-tier, state the shipping value.

For example, “Free shipping value at $8.”

Show a small check mark when a tier is reached. People like completion cues.
Use round numbers for thresholds. They are easier to understand and remember.

Simple math for thresholds:

• Set Tier 1 just above your current AOV. If your AOV is $68, try $79.
• Set Tier 2 near one point five times your AOV.
• Set Tier 3 near two times your AOV.
• Check monthly. Move thresholds if buyer behavior changes.

3. Product Led Kit (Complete the Routine)

What to do:

• Build kits that solve a problem, not just group random items.
• Keep three clean tiers.
• Use seasonal kits for busy times to make buying fast.

Example skincare:

• Starter: Cleanser and Moisturizer
• Plus: adds SPF at a bundle price
• Pro: adds Serum + bonus pouch

Pricing tips:

• If 10% off doesn’t move orders, test a higher discount at the top tier.
• Offer gifts instead of deep discounts to keep profit safe.

Quick Shopify setup:

• Use a bundle app for fixed kits.
• Put the main benefits at the top of the page.
• Keep longer details in an expandable section.

How to explain your kit:

Add a short list showing what each product does

• Wash the skin
  
• Fix skin problems
  
• Keep skin safe

Each line links to the matching product.

Add a before-and-after list like “Dry skin → hydrated skin.” Show photos of products together. Add a “Compare tiers” block with Starter, Plus, and Pro columns. Tag one as Best Value. If inventory is low, let customers remove one optional item but keep the price similar. This builds trust.

When someone adds the kit, offer one small add-on like a travel size for $5. This helps you boost AOV easily. Kits like these are flexible, tiered bundles that work for fashion, skincare, or even tech products.

4. Subscribe and Save (Prepay tiers for AOV and LTV)

What to do:

• Offer plans for 1 month, 3 months, and 6 months
  
• Give a better price per item when customers choose longer plans
  
• Add small perks for higher plans, such as priority restock or limited edition samples
  
• Keep the number of plans to 3 or 4 so the choice is easy

Example:

• 1-month plan $30
  
• 3-month prepay $72, which is 20 percent off and includes priority restock
  
• 6-month prepay $126, which is 30 percent off and includes a limited edition sample in each box

This brings in more money now and helps customers stay longer.

It also helps increase average order value over time by locking in repeat buyers.

Extra ideas to lift results:

• Show savings per shipment and the total savings for the full prepaid plan
  
• Let customers skip a shipment or send it as a gift without a fee
  
• Send a short reminder before each renewal with a one-click link to change flavor or item
  
• If you show one-time and subscription on the same page, choose the middle prepaid plan as the default if your margin allows it
  
• Add a clear toggle so customers can switch between one-time and subscription

Handling support for subscription orders:

When you sell products that customers receive regularly, like every month, you can make it easy for them to manage their own orders.

Add a small help box on the product page or account page. This box should have a few simple buttons, such as:

• Change delivery date (so they can choose when the next order arrives)
  
• Skip a delivery (if they do not need it this month)
  
• Swap an item (if they want a different product instead)
  
• Cancel (if they want to stop the subscription)

Link this box to your policy page, so customers can read the full details if they want. Use short, simple words so it’s easy to understand.

After a customer buys a subscription, send them an order confirmation email that shows:

• The next delivery date
  
• How much money are they saving with the plan

This small reminder helps them remember why they subscribed and reduces support questions later. Subscription-based tiered bundles help you keep loyal buyers and steady sales.

5. Bonus Gift Tiers (Simple Rewards That Feel Valuable)

What to do:

Give customers a small free gift when they spend more.
Make three gift levels so they can see what they will get next.

• Level 1 small free item, like a sample
  
• Level 2 bigger item, like a full-size product
  
• Level 3 special or limited item
  

Also, offer free shipping at the top level.

Example:

If you sell electronic accessories, your gift offer can look like this:

• Spend $120 and get a free cable worth $12
  
• Spend $200 and get a free cable and a case worth $29
  
• Spend $300 and get a free cable, case, and charger worth $49 plus free shipping
  

Customers see the real value. These tiered bundles raise order size without cutting prices everywhere.

Extra ideas to improve results:

• Change the gifts by season to keep the offer new and exciting
  
• Let customers choose one of two gifts at the top level. This small choice makes the reward feel more personal
  
• During big sales or events, add a small countdown timer for limited gifts, but make sure it is true
  
• Show a small message in the cart that says “Gift added” with a small picture of the gift. People like seeing what they have earned
  

How to manage gift costs:

Pick gifts that are cheap for you to give but look valuable to customers. 

Examples:

• Small pouches
  
• Stickers
  
• Digital guidebooks
  
• Warranty cards
  

You can also use sample products from new launches. This gives customers a free taste of new items and helps promote future sales. If you want to know

Final Thoughts

Tiered bundles are a great way to increase average order value. Do not create too many tiered bundle options. Show the math to avoid confusion. Add free shipping or another special reward to the highest spending level of your tiered bundle. Start just above your current AOV and adjust monthly.

So, are you ready to use tiered bundling? We hope you found our tips helpful. Check out our other blogs for more eCommerce expert tips. See you next time! 

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