Inside a Japanese Spice Brand's Shopify Bundle Strategy
Toranoi Spice sells curry and ramen spice kits from a former 24-year Sapporo restaurant. Their catalog is small and flavor-based, which made a standard fixed bundle a poor fit. PushBundle's Mix and Match bundle lets customers pick any 3 spice kits themselves. A separate Volume Bundle gives tiered discounts for buying more of one flavor. Both bundles run natively on a fully Japanese-language Shopify storefront.
Anika Anamta Mehnaz