Fresh cakes. Handcrafted cookies. Flaky pastries. Coho online bakery store built something most food brands only dream about. They’ve built a shopping experience as delightful as the products themselves. With rotating seasonal flavours, same-day delivery, and a product line that genuinely excites customers, they were already doing a lot right.
But the real growth came when they gave customers one simple thing. It was the freedom to build their own box. Using PushBundle‘s Mix & Match bundle feature, Coho drove Rs 1,405,634 in bundle sales in less than a month. Let us find out how they did it and how you can do it too.
- Coho earned Rs 14 lakh in bundle sales in under 20 days.
- Shopify limits one variant per order — PushBundle removes that restriction.
- Coho ran 11 simultaneous Mix & Match bundles across three product categories.
- Add to Cart stays locked until the bundle requirement is fully met.
- Result: 794 orders, 9.2% conversion rate, Rs 1,770 average order value.
Table of Contents
The Story Behind Coho Bakery
Coho is not your average online bakery. From the moment you land on their Shopify store, it is clear that every detail, from the product photography to the flavour naming, has been thought through with care. What set them apart early on was not just the quality of their bakes.
It was the way Coho understood their customers. People ordering cakes and cookies online are not always buying for themselves. They are buying for birthdays, office treats, gifts, and gatherings. And those buyers do not want a fixed box. They want a mix. They want to say, “Give me two of these, one of that, and one of the seasonal special.”
The store saw that gap and decided to fill it properly.
What They Sell
The product range of Coho is built around three core categories, each with multiple flavour variants and bundle options:
Cakes – A rotating menu of cake slices, including Tres Leches, Red Velvet, Chocolate, Birthday Cake, and monthly specials like Chocolate Salted Caramel and Pineapple Cake. Available as mix-and-match bundles where customers pick any 4 slices at a discounted price.
Mini Cookies – Bite-sized cookies sold in customisable boxes of 10, 20, and 40. Customers choose their own flavour mix within each box size.
Pastries – Savory and sweet pastry options available in a Box of 3 or as a Buy 4, Get 2 Free bundle, again, with full flavour choice.
Every product is made fresh, ships the same day for orders placed before 8 pm, and comes with clear ingredient labelling, including halal certification.
What Makes Coho Stand Out
A lot of bakeries sell good food. Fewer sell a good experience. This store does both.
Their rotating monthly flavours keep customers coming back to see what is new. Their same-day delivery model removes the usual frustration of pre-ordering or waiting days for a fresh product. And their gifting-friendly bundle sizes, such as Box of 3, Box of 10, and Box of 40, mean there is an option for every occasion and budget.
They also believe strongly in transparency. Ingredients are listed in full on every product page. Allergen information is clear. That kind of honesty builds repeat customers faster than any discount ever could.
Their values, in short, are freshness, flexibility, and trust.
Challenges They Faced on Shopify
Like many food and gifting brands, this bakery ran into some real friction points as they tried to scale on Shopify. Their product strengths were variety, customisation, and seasonal variety. These strengths actually worked against them on the default Shopify setup.
Challenge 1: Customers could not Mix Flavours in a Single Order
Shopify’s standard product page is built for one variant at a time. A customer who wanted two Tres Leches and two Red Velvet slices had to navigate separately, add to cart individually, and hope the quantities worked out. Most did not bother. They either settled for one flavour or left.
This was a quiet but constant problem in the buying experience. It was killing potential orders from the customers most likely to spend more.
Challenge 2: Fixed Bundle Sizes Did not Reflect How Customers Actually Shopped
Before implementing a proper bundle solution, Coho offered fixed product listings. A “Box of 4 Cakes” meant one predetermined mix, or sometimes one flavour repeated. That did not match how customers thought about buying. People who came to the site for variety left disappointed when they could not get the combination they wanted.
For a bakery whose entire brand is built around choice and freshness, this was a fundamental mismatch between the product and the buying experience.
Challenge 3: Nothing Stopped Customers from Checking Out with an Incomplete Bundle
When a store runs bundle offers with specific quantity requirements, there is one challenge that is seen in the default Shopify experience. The challenge is that nothing actually enforces those requirements at the product page level.
A customer can select fewer items than the bundle demands and still proceed to checkout. The bundle condition is not met, but the cart does not know that.
The result is incorrect orders, misapplied discounts, and fulfilment teams manually untangling the mess before anything ships. For a same-day delivery bakery running 11 bundles simultaneously, that kind of order error is terrifying.
How PushBundle Solved It
The store implemented PushBundle on their Professional plan, specifically using the Mix & Match (Single Product) bundle type. The results showed up almost immediately.
Solution 1: Customers Could Finally Build Their Own Box
One of the best Shopify bundle apps, PushBundle, uses mix and match feature on their product pages, allowing customers to select multiple flavour variants within a single bundle. They are now picking exactly what they want without leaving the page or navigating back and forth.
A customer could now choose two Tres Leches, one Red Velvet, and one seasonal special, add them all to the cart in one click, and check out.
That single change, like giving customers genuine choice, is what drove 794 bundle orders and a 9.2% conversion rate from store visitors.
Solution 2: Bundle Incentives That Made Sense
PushBundle made it easy to layer pricing logic on top of the mix-and-match mechanic. Buy 3, Get 1 Free on cakes. Buy 4 Get 2 Free on pastries. Variable box sizes (10, 20, 40) on mini cookies. These were not just discounts, but they were reasons to buy more.
The result was an average order value of Rs 1,770 across 794 orders. That is not a lucky spike. That is a system working as intended.
Solution 3: The Add to Cart Button Stays Locked Until the Bundle Is Complete
PushBundle enforces bundle conditions directly on the product page. A live progress bar tracks how many slots the customer has filled, and the Add-to-Cart button stays inactive until every requirement is met. Only then does it unlock. Take the “Buy 3, Get 1 Free” cake bundle as an example. The progress bar moves from 1/4 to 2/4 to 3/4 as the customer picks their flavours, and the Add to Cart button only activates at 4/4.
No partial orders get through. No incorrect discounts. No manual corrections on the backend. The rule is built into the buying experience itself, so every order that reaches the kitchen is already correct.
Conclusion
Coho is a strong example of what happens when a great product meets the right Shopify infrastructure. Their food was already good. Their brand was already clear. What PushBundle gave them was the ability to translate that quality into a buying experience that actually matched how their customers wanted to shop.
Rs 14 lakh in bundle sales in under 20 days is not a fluke. It is what happens when you stop forcing customers into fixed choices and start letting them build exactly what they want.
The merchant said it best in their own review:
“The app performed exactly how we wanted and support from their team was incredible. They helped us fine-tune and calibrate the app to get it working exactly how we wanted it to. Highly recommend!” – Coho ⭐⭐⭐⭐⭐
If you run a Shopify store with variant-rich products like food, beauty, gifting, or apparel, Mix & Match bundles could be the ultimate solution you have not tried yet. PushBundle is free to install on the Shopify App Store.
FAQs
Q1: What is a Mix and Match bundle on Shopify?
A Mix and Match bundle on Shopify lets customers select multiple variants of a product, like different flavours or sizes, and combine them into a single customisable order. Instead of buying one fixed option, customers build their own box. Apps like PushBundle make this possible without any coding.
Q2: Can Shopify customers add multiple variants of the same product to the cart at once?
No. Shopify’s default product page only allows customers to select one variant at a time. To let customers choose multiple variants in a single order, such as mixing cake flavours or cookie sizes, merchants need a third-party bundle app like PushBundle.
Q3: How do Mix and Match bundles increase average order value on Shopify?
Mix and Match bundles increase AOV by encouraging customers to buy more in a single transaction. Instead of choosing one item, customers fill a box with multiple variants. This shifts the decision from “how much to buy” to “what to pick,” naturally increasing order size without aggressive discounting.
Q4: What is PushBundle, and what does it do?
PushBundle is a Shopify third-party bundle app that lets merchants create Mix and Match bundles (using both single items or multiple items), volume discounts, build-a-box offers, and cross-sell bundles. It enforces bundle rules on the product page, tracks inventory accurately, and works natively with any Shopify theme. No coding required. It is free to install on the Shopify App Store.
Q5: How does PushBundle prevent incomplete bundle orders at checkout?
PushBundle displays a live progress bar on the product page showing how many bundle slots the customer has filled. The Add-to-Cart button stays locked until all required selections are made. This prevents partial orders from reaching checkout and eliminates incorrect discounts or fulfilment errors.
Q6: Is PushBundle suitable for food and bakery stores on Shopify?
Yes. PushBundle works particularly well for food and bakery stores that sell products with multiple flavour or size variants. It lets customers mix and match variants, like cake slices or cookie flavours, into a single bundle, which improves the buying experience and increases average order value.
Q7: How many bundles can a Shopify store run simultaneously with PushBundle?
PushBundle supports multiple active bundles running simultaneously across different product categories. Merchants can manage Mix and Match bundles, volume bundles, and cross-sell bundles all at once from a single dashboard with inventory tracked accurately across every bundle without manual updates.
Q8: Can Mix and Match bundles work for gifting products on Shopify?
Yes. Mix and Match bundles are particularly effective for gifting because buyers rarely want a fixed, one-flavour box. Letting customers build their own assortment, like choosing their favourite variants to fill a box, makes the product feel personal and increases the likelihood of purchase and repeat orders.
English 
日本語 
Français 
Deutsch 
Español 
简体中文 
Italiano