Easify vs PushBundle: Which BYOB App Fits Your Store?

When comparing Easify vs PushBundle, the two apps can look surprisingly similar at first.

Both are Built for Shopify and support core bundle experiences such as Mix & Match, Build-a-Box, variant bundles, gift boxes, wholesale bundles, volume discounts, and Build Your Own Bundle workflows.

The real difference is how much control each app gives merchants beyond basic product selection.

PushBundle puts more emphasis on order minimums, min/max quantities, variant limits, customer eligibility, B2B and wholesale ordering, Shopify POS, and international selling. Easify leans further into visual customization, gifting fields, templates, and subscription-box experiences.

That distinction matters because personalization can influence how shoppers respond to an offer. Shopify cites research showing that companies using highly personalized interactions can outperform others by 30% in conversion and revenue. Shopify's Average Order Value research also highlights personalized recommendations and bundles as ways merchants can increase order value.

So the important question in an Easify vs PushBundle comparison is not simply:

Which app has more BYOB features?

It is:

What does your store need to control after customers start building the bundle?

Easify vs PushBundle: The Short Answer

PushBundle is the stronger choice when BYOB also needs business rules. That includes order minimums, min/max quantities, variant restrictions, customer eligibility, wholesale requirements, or POS-based selling.

Easify is better suited to merchants whose priority is bundle personalization. Its strengths include gift messages, date fields, file uploads, visual editing, 30+ templates, and subscription-app connections.

Both are capable BYOB apps, but they are built around different merchant priorities.

How We Compared Easify and PushBundle

This comparison was checked in August 2026 using the current Shopify App Store information available for PushBundle and Easify.

Features, pricing, ratings, review counts, integrations, and plan details can change.

One rule is important throughout this article: when a capability is not clearly documented for Easify, it is described as “not clearly documented” rather than automatically treated as unavailable.

That distinction helps keep the Easify vs PushBundle features comparison fair.

What PushBundle and Easify Have in Common

On the core bundle formats, the two apps are closely matched.

Both currently document support for areas such as:

• Mix & Match

• Build-a-Box

• Variant bundles

• Gift boxes

• Wholesale bundles

• Subscription boxes

• Cross-sell or upsell bundles

• Quantity breaks

• Volume discounts

• Wholesale pricing

• Free gifts

Both also currently carry Shopify's Built for Shopify badge.

The decision becomes clearer when you compare ordering rules, personalization, integrations, pricing, and the type of customer journey each app is designed to support.

Easify vs PushBundle: Feature-by-Feature Comparison

*Ratings and review counts were checked in August 2026 and may change.

Where PushBundle Gives Merchants More Control

PushBundle becomes particularly relevant when customers need freedom to build their bundle without giving up the merchant's ordering rules.

MOQ and Order Minimums

PushBundle explicitly documents MOQ rules and order minimums.

A wholesale store may let customers choose freely from several products while still requiring a minimum total quantity before the bundle qualifies.

In that situation, there are really two requirements:

BYOB handles what the customer wants to select.

MOQ determines whether the final order meets the merchant's rules.

Easify supports wholesale bundles, wholesale pricing, quantity breaks, and conditional logic, so it would be inaccurate to describe it as unsuitable for wholesale.

However, a dedicated order-minimum control comparable to PushBundle's explicitly documented MOQ functionality is not clearly stated in Easify's current public feature information.

For merchants looking for an Easify alternative for B2B, this is one of the clearest differences.

More Explicit Quantity and Variant Boundaries

PushBundle's Growth plan specifically includes:

Min/max quantity and variant limits.

A merchant could, for example, require at least six products, cap the finished bundle at twelve, and restrict how many units of a particular size, flavor, color, or other variant can be chosen.

Those controls determine how the bundle may be constructed, rather than simply changing the discount when quantity increases.

That makes them particularly useful for:

• Wholesale assortments

• Food and beverage cases

• Apparel size or color combinations

• Beauty bundles with multiple variants

• Sample or case-pack ordering

For merchants comparing a Shopify bundle app for MOQ, this gives PushBundle a much clearer documented position.

If you want to go deeper into how customer-built bundles work, our guide to Build Your Own Bundle on Shopify covers BYOB structure, quantity rules, discounts, and common use cases in more detail.

Customer Eligibility

PushBundle's Starter plan includes customer eligibility rules, while Growth adds advanced eligibility controls.

This can become important when the same bundle should not necessarily be available to every buyer under the same conditions.

For example, a store serving both retail and wholesale customers may need a bundle structure that only applies to a particular group.

Easify documents Smart Discounts & Conditional Logic, but its current feature information does not clearly identify those controls as customer eligibility.

That gives PushBundle a stronger documented position when B2B requirements go beyond wholesale pricing alone.

POS and International Selling

PushBundle's documented integrations include Shopify Checkout, Shopify POS, Shopify Admin, Markets, multi-currency, PageFly, and GemPages.

It also currently lists support for eight languages:

English, Japanese, French, German, Simplified Chinese, Italian, Portuguese, and Spanish.

Easify's documented integrations focus more heavily on Checkout, Shopify Admin, and subscription apps, while English is the language currently listed.

For merchants selling through POS, multiple markets, currencies, or languages, PushBundle therefore has a broader publicly documented integration footprint.

Where Easify Brings More Personalization

Easify's advantages become clearer when the bundle builder itself needs to feel like a highly personalized product experience.

Visual Bundle Design

Easify documents a Visual Editor for customizing bundle steps, headings, banners, buttons, colors, and the broader Build-a-Box experience.

It also advertises more than 30 templates.

PushBundle offers customizable layouts and built-in bundle styles, but its current public feature set does not describe an equivalent visual page editor.

For stores that want extensive visual control over a branded BYOB landing page, Easify has the clearer feature advantage.

Gifting and Custom Inputs

Easify explicitly supports custom fields including:

• Gift messages

• Gift notes

• Date and time inputs

• File uploads

• Additional product add-ons

Those capabilities make Easify particularly relevant for gift hampers, event boxes, personalized care packages, seasonal gifts, meal boxes, and corporate gifting.

PushBundle supports gift boxes and free gifts, but the same set of customer-input fields is not clearly documented.

If personalization details such as messages, dates, or uploaded files are central to the product, Easify provides a more specialized documented toolkit.

Subscription-Box Workflows

Both apps support subscription-box use cases.

Easify, however, more explicitly describes connecting subscription apps with Build-a-Box experiences for repeat purchases.

Its integration information also says it works with most subscription apps.

PushBundle documents subscription-box functionality, but subscription-app integrations are not as prominently described in its current integration list.

For businesses built around recurring coffee boxes, snack boxes, pet subscriptions, or monthly self-care packages, Easify therefore has the clearer subscription-focused proposition.

Larger Public Review History

Easify currently has a substantially larger Shopify review base.

Easify: 5.0/5 from 264 reviews
PushBundle: 4.9/5 from 13 reviews

PushBundle's rating is strong, but Easify gives prospective merchants more public feedback to evaluate.

For buyers who place a lot of importance on review volume and public merchant history, that is a meaningful Easify advantage.

Easify vs PushBundle Pricing

The pricing difference is more interesting than simply comparing $14 vs $29.

PushBundle Pricing

Starter - Free

Starter includes volume bundle discounts, scheduled volume offers, customer eligibility rules, flexible discounts, built-in layout styles, setup assistance, and support.

Growth - $14/month

Growth unlocks Mix & Match, Build-a-Box, multi-product BYOB, cross-sell bundles, advanced quantity and variant controls, and advanced customer eligibility.

A 14-day free trial is currently available.

Easify Pricing

Easify uses monthly box-revenue thresholds.

Start - Free
All listed features until monthly box revenue reaches $500.

Grow - $29/month
For stores under $5,000 monthly box revenue.

Scale - $99/month
For stores under $25,000 monthly box revenue.

Thrive - $199/month
Unlimited monthly box revenue.

Paid Easify plans currently include a 14-day free trial.

How the Pricing Models Differ

For a very small BYOB operation generating less than $500 per month through boxes, Easify's free tier can be attractive because its listing includes all features within that threshold.

PushBundle's free Starter plan does not unlock the complete Mix & Match and BYOB toolkit. Those features sit on Growth.

The picture changes once a merchant needs a paid plan.

PushBundle's Growth plan is currently $14/month, with no published box-revenue threshold.

Easify moves to $29/month below $5,000 monthly box revenue, followed by $99 and $199 tiers as box revenue grows.

So the better pricing model depends on where the store is today and where it expects its BYOB sales to go.

Easify vs PushBundle by Store Requirement

Instead of comparing generic feature counts, it is more useful to connect each app to a real merchant requirement.

This is where the Easify vs PushBundle decision becomes much clearer.

The apps overlap on bundle creation, but they solve different problems around the bundle.

Which App Is the Better Fit?

The better choice in an Easify vs PushBundle comparison depends on what the bundle needs beyond product selection.

PushBundle has the clearer documented advantage for MOQ, min/max quantities, variant restrictions, customer eligibility, B2B and wholesale ordering, POS, and international selling.

Easify has the clearer advantage for gift personalization, visual design, custom fields, templates, and subscription-app integration.

Neither set of strengths makes the other app weak.

They simply serve different priorities.

Why PushBundle Is Our Pick for Rules-Heavy BYOB

PushBundle is especially useful when customer flexibility still needs merchant-defined boundaries.

Shoppers can build their preferred combination while the merchant controls eligibility, required quantities, maximum quantities, and variant selection.

That is the core PushBundle advantage in this Easify vs PushBundle comparison.

Its current $14 Growth plan brings multi-product BYOB, Build-a-Box, Mix & Match, advanced quantity controls, variant limits, and advanced customer eligibility together without publishing a box-revenue threshold.

That combination makes PushBundle particularly relevant for merchants running:

• B2B or wholesale bundles

• Case-pack ordering

• Variant-heavy assortments

• Mixed retail and wholesale stores

• Quantity-controlled Build Your Own Bundle offers

Easify deserves credit for the areas where it is stronger, particularly gifting fields, visual editing, templates, subscription integration, and its much larger review history.

But if the business problem is controlling what constitutes a valid bundle order, PushBundle addresses that requirement more directly.

Easify vs PushBundle: Final Take

If your Shopify bundle strategy depends on more than letting shoppers choose products, especially MOQ, min/max quantities, variant controls, customer eligibility, or B2B and wholesale ordering, PushBundle gives those requirements a clear place inside the bundle workflow.

Its $14 Growth plan also keeps the main paid pricing straightforward as the store grows.

Easify remains a strong alternative when visual page design, gifting fields, custom inputs, or recurring subscription-box personalization matter more.

For merchants who want customers to build their own bundles without giving up control over how those bundles can be purchased, PushBundle is the more logical place to start.

FAQs

What does Easify Box Bundle Builder do?

Easify supports single- and multi-step Build-a-Box and Mix & Match experiences, along with gift boxes, custom fields, tiered discounts, free gifts, visual editing, subscription boxes, and subscription-app integrations.

Does Easify support B2B or wholesale bundles?

Yes. Easify supports wholesale bundles, bulk pricing, and wholesale pricing. Dedicated order minimums, min/max quantity rules, variant limits, and customer eligibility comparable to PushBundle's explicitly documented controls are less clearly described.

Does Easify have MOQ rules?

Easify documents quantity breaks, wholesale pricing, conditional logic, and wholesale bundles. A dedicated MOQ or order-minimum feature comparable to PushBundle's explicitly documented order minimums is not clearly stated in its current public feature information.

That should be interpreted as not publicly verified, not as proof that the feature cannot exist.

Is Easify or PushBundle better rated?

Easify currently has a 5.0/5 rating from 264 reviews, while PushBundle has 4.9/5 from 13 reviews.

Both ratings are strong, but Easify has the much larger review history.

Is PushBundle cheaper than Easify?

For the primary paid tiers, yes.

PushBundle Growth currently costs $14/month, while Easify Grow costs $29/month for stores below $5,000 in monthly box revenue.

However, Easify's Start plan includes its listed features free until monthly box revenue reaches $500, while PushBundle requires Growth for its complete Mix & Match and BYOB toolkit.

Which app is better for gifting?

Easify has the stronger documented gifting toolkit because it includes gift messages, gift notes, date/time fields, file uploads, gift-box workflows, and visual customization.

PushBundle supports gift boxes and free gifts but does not publicly document the same customer-input feature set.

Which app is better for subscription bundles?

Easify has the clearer subscription-focused offering.

Both support subscription-box use cases, but Easify explicitly documents working with subscription apps for recurring Build-a-Box orders.

Which app is better for Shopify B2B or wholesale stores?

PushBundle has the stronger documented fit when wholesale bundles also require order minimums, min/max quantities, variant restrictions, or customer eligibility.

Easify supports wholesale bundles and wholesale pricing, so stores without those additional controls may find either app suitable.

Are Easify and PushBundle both Built for Shopify?

Yes. Both currently carry the Built for Shopify badge.