How to Sell a Mix & Match Subscription Box on Shopify

Last updated: 27 October 2026

A Mix & Match subscription box lets a shopper choose the items in a box and then subscribe to that box, instead of picking from a pre-set selection. In PushBundle (a Shopify app by WhenLab) you switch subscriptions on for a Mix & Match bundle, and the shopper chooses One-time or Subscribe when they add it. The bundle price applies to the first order and to every renewal.

Key takeaways

• Shoppers choose One-time or Subscribe at the point of adding the box they built.
• The bundle price carries over to renewals, so the discount is not a first-order-only offer.
• The editor checks your selected products and names the ones that are not yet on a selling plan.
• You need a subscription app managing Shopify selling plans for those products. Mix & Match bundles are on the Growth plan ($14/month as of October 2026).

What is a Mix & Match subscription box?

Most subscription boxes are curated: you decide what goes in, the shopper receives it. A Mix & Match subscription inverts that. The shopper builds the box once, from the products you have made available, and that selection is what recurs.

It suits categories where taste is personal and stable: coffee, tea, pet food, supplements, skincare, cleaning refills. The shopper has already told you what they want every month, which tends to mean fewer cancellations than a curated box they cannot influence.

How do I set up a Mix & Match subscription in PushBundle?

1. Make sure the products you want in the box are on a selling plan in your subscription app. This is the prerequisite, not a step you can skip.
2. Open PushBundle and create or edit a Mix & Match bundle, then add those products.
3. Switch on subscriptions in the bundle settings.
4. Read the list the editor produces. It names any selected product that is not yet part of a selling plan. Add those to one, or remove them from the bundle.
5. Check the live preview for the One-time and Subscribe choice.
6. Save and publish.

That check in step 4 is the part worth slowing down for. A bundle where some products are not subscribable fails quietly at checkout otherwise, and the shopper is the one who finds out.

When should I offer a subscription on a bundle?

Three signals: shoppers reorder the same bundle more than once, the products are consumed rather than kept, and the box's contents are a matter of personal preference rather than your curation.

A coffee roaster whose customers buy the same two roasts every month is the clearest case. A gift-box brand is the clearest counter-case: gifts are occasional and the recipient changes, so a subscription has nothing to recur.

Curated box vs Mix & Match subscription

FAQ

Do I need a separate subscription app?
Yes. PushBundle handles the bundle and its pricing; the selling plans and recurring billing come from your subscription app.

Does the bundle discount apply to renewals?
Yes. The bundle price applies to the first order and to every renewal after it.

What happens if one product in the bundle has no selling plan?
The editor tells you which ones when you switch subscriptions on, so you can fix it before publishing.

Can a shopper still buy the box once, without subscribing?
Yes. They choose One-time or Subscribe when they add it.

Which bundle types support this?
Mix & Match bundles.

Can I sell a subscription bundle in Shopify POS?
Not yet. Mix & Match subscription bundles are not available on Point of Sale, though other bundle types sell there.

Which plan do I need?
The Growth plan, $14/month as of October 2026.

Where to go next

If you are choosing a bundle format first, Things to consider before choosing a Shopify mix and match app and How to build your own bundle both help, and Beverage variety packs covers a category where this works well.

Try PushBundle on your store and turn one of your bundles into a subscription.