Nothing helps your bottom line like a solid product bundling strategy that nudges shoppers to add more to their carts. Bundling isn’t about random add-ons.
Complementary items into a bundling + Great deal pricing = ↑ AOV
In this blog, we’ll walk you through seven straightforward strategies, from how to pick the perfect combos to different types of bundles to try. Plus, we’ll wrap up with the latest product bundling trends shaping 2025.
So, let’s get started!
Table of Contents
Product Bundling Strategy: 7 Ways to Boost Average Order Value
Want your customers to spend more without feeling like they’re overspending?
That’s where smart product bundling comes in. When done right, bundling boosts your average order value, makes shopping easier, adds more value for your customers, and leaves them feeling great about their purchase.
Though not all bundles work the same. You need thoughtful product bundling strategies that are built around customer behavior, clear value, and a smooth buying experience.
- Selecting Complementary Products
- Offering Attractive Discounts
- Crafting Compelling Headlines and Descriptions
- Strategic Placement on Product Pages
- Simplify the Process with Smart Tools
- Testing and Analyzing Performance
- Considering Different Bundle Types
Strategy#1 Selecting Complementary Products
Think about what naturally goes together. If someone buys a phone, they probably need a case or charger. If they grab a tent, why not offer a sleeping bag too? These combos just make sense. The goal is to solve more problems in one go, which makes the purchase feel more valuable. Look at past orders or ask customers what they often buy together. When your bundles feel thoughtful and complete, people are more likely to spend more and feel good doing it.
Strategy#2 Offering Attractive Discounts
Everyone loves a good deal. When you bundle items and offer a little discount, shoppers feel like they’re winning. You don’t have to go overboard, even 10–25% off can work wonders. A good trick? Offer bigger discounts as the bundle gets bigger, “Buy 2, get 10% off” or “Buy 4, get 25% off.” You can use Shopify discount apps for easier setup.
Make sure to clearly show how much they’re saving. When customers feel like they’re getting more for less, they’re more likely to say “yes” to a bigger cart.
Strategy#3 Crafting Compelling Headlines and Descriptions
First impressions count. A clear, catchy headline can grab attention right away, “Get 20% Off This Skincare Must-Haves Set.” It tells people what they’re getting and why it’s worth it. Then use the description to explain what’s inside and how it helps. Focus on benefits, not just features. For example, don’t just say “includes cleanser”; say “cleanses deeply without drying your skin.” When your bundle sounds useful and exciting, shoppers feel more confident clicking that buy button.
Strategy#4 Strategic Placement on Product Pages
Even the best bundle won’t sell if people don’t see it. That’s why where you place it matters. Keep it in clear view, above the fold or near the “Add to Cart” button works best. If it’s hidden at the bottom, most shoppers won’t scroll down far enough to notice. Try adding it near related products or under reviews for better visibility. Smart placement helps bundles feel like a natural part of the shopping experience—one that just makes sense to grab.
Strategy#5 Simplify the Process with Smart Tools
bundling manually can be a headache. That’s where using the right tools makes a huge difference. With the help of smart bundling features built into your store setup, you can create, update, and manage bundles much faster. Whether you’re offering fixed sets or letting customers mix and match, these tools let you set rules, adjust pricing, and track performance without doing everything by hand. The result? Less time juggling logistics, more time focusing on what actually grows your store, like boosting that average order value.
Strategy#6 Testing and Analyzing Performance
There’s no one-size-fits-all here. What works for one store might not for another. That’s why it’s important to test things out. Try different bundle combinations, prices, and placements. Then look at your numbers. Did your average order value go up? Are more people buying bundles instead of just one item? Are they coming back for more? Look at things like conversion rate, repeat purchases, and profit margins. This helps you fine-tune your bundles over time so they keep working better for your store.
Strategy#7 Considering Different Bundle Types
There’s more than one way to bundle. You can group items together as a set (like a skincare routine), let customers mix and match (like “Pick Any 3 Tees”), or pair things that go well together (like a camera with a memory card). Want to move old stock? Try clearance bundles. Want regular income? Offer monthly subscription bundles. People love choice, and different bundle types help meet all kinds of goals, whether that’s higher AOV, better inventory management, or happier, returning customers.
Advanced and Unique Bundling Approaches
Want to level up your product bundling strategy? These smart and unique ideas can help you stand out and boost your sales even more.
- AI‑Powered Dynamic Bundles
- AR/VR Interactive Bundles
- Seasonal, Themed, and Ethical Bundles
- Subscription Bundles for Recurring Revenue
Approach#1 AI‑Powered Dynamic Bundles
Let AI do the hard work. By analyzing real-time shopping behavior, browsing patterns, and purchase history, AI can automatically generate personalized bundles that actually convert. It’s like having a smart sales assistant working 24/7.
You can offer more relevant bundles without constant manual tweaking. Start by connecting your store’s data with AI-powered recommendation tools that update bundles on the fly. Think “frequently bought together” but smarter, more targeted, and tailored to every customer journey.
Approach#2 AR/VR Interactive Bundles
Give shoppers the thrill of trying before buying, virtually. With AR/VR, customers can visualize how bundled products look or work together in real time, boosting confidence and reducing returns. For you, this means higher conversion rates and fewer abandoned carts. For example, a furniture store could show how a 3-piece living room set looks in the shopper’s space. It’s immersive, fun, and incredibly effective.
Approach#3 Seasonal, Themed, and Ethical Bundles
Tap into emotions and current events by bundling with meaning. Think Valentine’s Day gift sets, summer travel kits, or “Shop Local” bundles that highlight small businesses. Ethical bundles, like cruelty-free, vegan, or carbon-neutral collections, resonate with conscious shoppers and add storytelling power. These curated experiences make customers feel understood while giving merchants an edge in crowded markets. Just make sure the theme is clear, the value is obvious, and the bundle tells a compelling mini-story.
Approach#4 Subscription Bundles for Recurring Revenue
Why sell once when you can sell every month? Subscription bundles lock in repeat sales and make forecasting a breeze. Great for consumables like coffee, skincare, or pet supplies. Customers get convenience, and you get predictable income. Offer flexible options (monthly, quarterly), let users customize what’s inside, and toss in perks like exclusive items or early access. It builds loyalty, reduces churn, and turns one-time buyers into long-term fans, aka your store’s dream customers.
Game-Changing Product Bundling Trends You Can’t Miss in 2025
Product bundling in 2025 isn’t just about tossing a few items together and slapping on a discount. It’s evolving fast. As a smart merchant, you should bundle with intention, strategy, and yes, a little creativity.
- Eco-Friendly Bundling
- Data-Driven Dynamic Bundling
- Social & Omnichannel Bundle Experiences
- Micro-Bundles and Mix-and-Match Flexibility
- Composable Commerce & API-First Bundling Tools
Trend#1 Eco-Friendly Bundling
Green is the new black. Shoppers are way more likely to buy when bundles come in recyclable packaging, include sustainable products, or support eco causes. It’s not just good vibes, it builds loyalty too. Think compostable mailers, plastic-free wrapping, or even a “plant-a-tree” with every bundle purchase.
Trend#2 Data-Driven Dynamic Bundling
Bundling based on gut instinct? Not in 2025. The pros are using real-time customer behavior and purchase data to build bundles that sell. By analyzing purchase history, browsing behavior, and cart activity, you can auto-generate bundles that make sense. Think: “People who buy this always need that”, automated.
Trend#3 Social & Omnichannel Bundle Experiences
Bundles aren’t just for your website anymore. TikTok live shopping, Instagram shops, email offers, even in-store QR codes. Your bundles need to be where your customers hang out, scroll, and shop.
Trend#4 Micro-Bundles and Mix-and-Match Flexibility
Big bundles can feel overwhelming. Micro-bundles (2–3 items) are budget-friendly and perfect for impulse buys. Bonus points if customers can mix and match. It feels less like a commitment and more like a treat-yourself moment.
Trend#5 Composable Commerce & API-First Bundling Tools
This one’s for the tech-savvy folks. Instead of relying on rigid platforms, brands are using API-first tools to create custom bundle logic across different sales channels. That means custom rules, logic, and bundling flows across all touchpoints.
For example, a tech gear store uses an API-powered backend to create real-time bundles like “Laptop + Best-Selling Accessories”. It will update based on current inventory and trends across web, mobile, and in-store kiosks.
Best Practices for Effective Bundling
You’ve set up your product bundling strategy. Now it’s time to increase AOV with bundles.
Dig Into Your Data
Don’t just guess. Use your sales data! Look for patterns in what customers often buy together, then build bundles that match real buying habits.
Make the Value Crystal Clear
Shoppers need to feel like they’re getting a deal. If buying the bundle saves them 20–30% compared to buying items separately, call that out loud and proud.
Let Shoppers Pick and Mix
When possible, give customers the freedom to build their own bundles. A little customization makes them feel more in control and more likely to click “buy.”
Ride the Seasonal Waves
Holidays, back-to-school, cozy winter days, seasonal bundles sell like hotcakes. Tie your offers to what’s happening in your customer’s world.
Don’t Skip the Eye Candy
A pretty package still wins hearts. Use clean, appealing visuals and write descriptions that focus on why it matters, not just what’s included.
Play With Pricing
Create urgency with limited-time discounts or adjust pricing based on how fast items are selling. A little FOMO can go a long way.
Measure What Matters – So You Can Bundle Smarter
You’ve built some brilliant bundles. But are they working or just looking good on paper?
The real magic happens when you start tracking what’s going on behind the scenes. Here’s how to tell if your product bundling strategy is increasing your average order value (AOV), improving customer loyalty, and making your store more profitable:
Is AOV Climbing?
Start simple: compare your average order value before and after launching bundles. A healthy boost is usually in the 20 – 30% range; if not, tweak and test!
Are Bundles Helping or Hurting Individual Sales?
Bundles shouldn’t just replace what customers would’ve bought anyway. They should add value. If your solo product sales are diving, it’s time to rebalance.
How’s Your Conversion Rate Doing?
Check if more shoppers are clicking “buy” now that you’re offering bundles. If conversions are up, your offers are hitting the mark.
Are Bundle Buyers Sticking Around?
Track customer lifetime value (CLV) and repeat purchase rates. If bundled shoppers are coming back for more, you’re doing something right.
Are You Moving Stale Inventory?
Bundling slow-moving items with popular ones is a great way to clear shelf space. Keep an eye on inventory turnover to see if it’s working.
What Are Customers Saying?
Don’t underestimate reviews, messages, and post-purchase surveys. Real feedback can tell you if your bundles feel exciting or just meh.
Are You Still Making Money?
Be generous, but smart. Deep discounts might bring more orders, but they shouldn’t eat into your profit margins. Aim for a win-win.
Pro Tip: Keep track of each bundle’s performance – what sells, what stalls, and what gets repeat buys. Patterns will help you create even better offers next time.
Common Hiccups and How to Avoid Them
Let’s be real: product bundling strategy isn’t always smooth sailing. Some bumps you might run into:
- Overselling items you don’t have enough of
- Pricing bundles too low and losing profits
- Making bundles too rigid (and losing picky shoppers)
- Accidentally hurting the sales of best-selling solo items
- Struggling to know what’s working
Most of these can be solved with upfront planning, regular review, and listening closely to your customers. A little patience goes a long way!
Conclusion
Product bundling isn’t just about moving more products. It’s about offering convenience and value in a way that benefits both your customer and your bottom line. You can turn one-time buyers into higher-value customers by applying the right mix of strategies.
And the best part?
It’s easier than you think when you take a strategic approach. So if you’re serious about growing your Shopify store, it’s time to increase AOV with bundles that work.
Start small, test often, and watch your sales grow. One smart bundle at a time.
