How Beardsman Oil Co. Uses PushBundle to Sell Custom Beard Oil Bundles on Shopify

Buying beard oil is personal. Some customers prefer the warm scent of Bay Rum, while others enjoy Earl Grey, Lavender, or North Woods. But what if someone wants to try more than one scent without purchasing each product separately?

That's where Beardsman Oil Co. found an opportunity to make shopping more flexible.

The men's grooming brand wanted to offer customizable product bundles without changing its existing Shopify product listings or inventory structure. With PushBundle's Build Your Own Bundle (BYOB) feature, the brand now lets customers select different beard oils in one bundle and unlock discounts of up to 20% as they add more products.

Let's explore how Beardsman Oil Co. uses PushBundle to make its grooming products easier to bundle and more rewarding to purchase.

The Story Behind Beardsman Oil Co.

Beardsman Oil Co. is a men's grooming brand with roots dating back to 2009. Its collection includes beard oils, beard balms, moustache wax, soaps, and other grooming essentials.

One of the brand's most interesting features is its variety of scents. Customers can choose from options such as Earl Grey, Bay Rum, Lavender, North Woods, and seasonal fragrances.

Instead of selling every scent as a variant of one parent product, the brand maintains separate Shopify products and SKUs. This helps it organize inventory, support wholesale operations, and manage sales across different channels.

However, that product structure also presented a challenge when the brand wanted to offer customizable grooming bundles.

The goal was to give shoppers more freedom to choose their favorite products without making inventory management more complicated.

What They Sell

Beardsman Oil Co. offers a variety of products designed for everyday beard care and grooming.

• Beard Oils: Available in scents such as Bay Rum, Earl Grey, Cuban Coffee, Lavender, North Woods, and seasonal fragrances.

• Beard Balms: Grooming balms available in different scents to complement the brand's beard oils.

• Moustache Wax: Products for styling and maintaining moustaches.

• Soaps: Soap products that complement the brand's grooming collection.

• Grooming Accessories: Essentials such as soap savers and oil droppers.

The variety makes the brand suitable for customizable bundles. Customers may want to combine multiple beard oil scents or bring together different grooming essentials into one gift set.

What Makes Beardsman Oil Co. Stand Out

Beardsman Oil Co. gives customers plenty of choices when it comes to beard care.

Rather than limiting shoppers to one standard fragrance, the brand offers a collection of scents that suit different preferences. Someone might prefer Bay Rum for everyday use but want to try Earl Grey or North Woods as well.

Another important part of the brand's approach is how it manages its products. Each scent has its own Shopify product listing and SKU, which helps the business maintain separate inventory records.

This structure supports its wholesale operations and product reporting. But it also means that creating bundles requires a setup that works with individual Shopify products.

Beardsman Oil Co. needed a way to bring those products together without losing the flexibility of its existing catalog.

Challenges They Faced on Shopify

Offering different beard oil scents gives customers more choices, but it also creates some practical challenges when selling multiple products together.

Beardsman Oil Co. wanted shoppers to explore different scents, receive better value when purchasing more products, and still keep inventory connected to individual Shopify SKUs.

Here are the three main challenges behind its bundling requirements.

Challenge 1: Combining Separate Shopify Products Into One Custom Bundle

Beardsman Oil Co. sells different beard oil scents as separate Shopify products rather than variants under one parent listing.

For example, Bay Rum Beard Oil, Earl Grey Beard Oil, and North Woods Beard Oil each have their own product listing and SKU.

This structure is important for the brand's wholesale operations, inventory management, and reporting. Combining those products into a single parent listing with multiple variants was not an option the merchant wanted.

However, shoppers interested in trying several scents would normally need to browse different product pages and add each one to their cart.

The challenge was to bring these separate products into one customizable shopping experience without changing their original Shopify listings.

Challenge 2: Encouraging Customers to Buy More Than One Beard Oil

Beardsman Oil Co. offers a variety of fragrances, but having multiple choices does not automatically encourage customers to purchase more than one.

Someone visiting the store for Bay Rum Beard Oil might simply purchase that product and leave, even if they were interested in trying Earl Grey or Lavender.

The brand needed a way to make buying multiple scents more appealing.

Offering a fixed discount was one possibility, but it would not provide customers with increasing rewards as they added more products.

A tiered discount structure could give shoppers a reason to explore more scents while making the savings easy to understand.

Challenge 3: Keeping Inventory Accurate Across Individual Products and Bundles

Inventory management was another important concern for Beardsman Oil Co.

Each beard oil scent has its own Shopify SKU and inventory. If customers purchase those products through a bundle, the brand needs the sales to affect the original products' inventory.

For example, if someone purchases North Woods Beard Oil through a bundle, the available inventory for that specific product should decrease accordingly.

Maintaining separate inventory for bundle products could make stock management more complicated, especially when the same products are sold individually and through other sales channels.

The brand needed a solution that could create bundles while continuing to use its existing Shopify inventory records.

How PushBundle Solved It

After reviewing the merchant's requirements, the PushBundle support team recommended its Build Your Own Bundle (BYOB) feature.

The team explained how the brand could create bundles using existing Shopify products, configure product selection settings, and keep inventory connected to individual SKUs.

The live storefront also shows how Beardsman Oil Co. uses BYOB to offer customers a choice of beard oils alongside quantity-based discounts.

Solution 1: Create Custom Bundles Using Existing Shopify Products

Beardsman Oil Co. lets customers choose from individual beard oil products within a customizable PushBundle offer.

PushBundle's Build Your Own Bundle feature allows Beardsman Oil Co. to bring individual beard oil products together into one customizable bundle.

Instead of combining different scents into a single product with multiple variants, the brand can keep Bay Rum, Earl Grey, Lavender, North Woods, and Seasonal Fall Beard Oils as separate Shopify products.

Customers can browse these options within the same bundle section and choose the scents they prefer. This makes it easier to create a personalized beard oil collection without visiting multiple product pages.

For Beardsman Oil Co., this means offering customers more flexibility while preserving the individual product listings already used for wholesale, inventory management, and reporting.

Solution 2: Encourage Larger Bundle Purchases With Tiered Discounts

Discount progress bar before items had been selected.

Along with product customization, Beardsman Oil Co. uses PushBundle to offer quantity-based discounts that encourage customers to add more beard oils to their bundles.

The storefront displays a discount progress bar showing how much customers can save as they select more products.

Customers can unlock different rewards at four bundle tiers:

• 10% off at the first discount tier

• 14% off at the second discount tier

• 18% off + Free Shipping at the third discount tier

• 20% off + Free Shipping at the fourth discount tier

For example, someone interested in buying Bay Rum Beard Oil can see that adding more eligible products will help them qualify for additional savings.

The progress bar makes these offers easy to understand before checkout. Instead of searching for discount details, customers can see the available rewards directly above the product selection area.

PushBundle displays tiered discounts and free shipping rewards as customers add more products to their bundles.

This gives Beardsman Oil Co. a way to encourage larger purchases while helping customers discover and try more scents from its collection.

Solution 3: Keep Inventory Synced With Original Shopify Products

For Beardsman Oil Co., maintaining accurate inventory is important because each beard oil scent has its own Shopify product and SKU.

PushBundle addresses this requirement by connecting bundle purchases to the existing Shopify products instead of requiring the merchant to maintain separate inventory for each bundle component.

For example, if a customer purchases Bay Rum Beard Oil through a bundle, the sale deducts inventory from the original Bay Rum Beard Oil product in Shopify.

The same applies to Earl Grey, Lavender, North Woods, and other eligible products included in the bundle.

Inventory synchronization works with the original Shopify products, so the merchant does not need to manage separate stock quantities for the bundle.

This is particularly helpful for Beardsman Oil Co. because it can continue using its existing product records for inventory tracking, reporting, and wholesale operations.

PushBundle keeps bundle inventory connected to the original Shopify products, helping merchants manage stock across individual product and bundle purchases.

Conclusion

Beardsman Oil Co. needed more than a way to sell multiple beard oils together. The brand wanted customers to explore different scents, enjoy better savings when purchasing more products, and still keep its existing Shopify product structure.

With PushBundle's Build Your Own Bundle feature, the brand brings separate beard oil products into one shopping experience and offers quantity-based discounts of up to 20%, including free shipping at higher tiers.

Meanwhile, PushBundle's inventory synchronization allows those bundles to work with the original Shopify products without creating another inventory management process.

For Shopify merchants selling grooming products, skincare, cosmetics, or other products available in multiple varieties, Beardsman Oil Co. offers a useful example of how customizable bundles can make shopping more flexible.

Want to offer similar bundles in your store? Explore PushBundle on the Shopify App Store and start building your own product bundles.

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