You Can’t Pick Yarn You Can’t See: PushBundles’ Custom Layout For WoolDreamers

A sweater kit has everything you need to start knitting. But what if you can't clearly see the yarn shades you're supposed to choose?

For WoolDreamers, this was an important part of the buying experience. Customers needed to compare yarn colors and understand their options, but the product pictures and descriptions weren't showing properly in the PushBundle Sidebar layout. The store liked the layout and didn't want to switch just to make those details visible.

So, PushBundle's team customized the Sidebar layout to show the pictures and descriptions properly. Here's how it happened.

Short Summary: WoolDreamers wanted product pictures and descriptions clearly displayed without changing its preferred bundle layout. PushBundle's team customized the Sidebar layout, and the customer approved the result.

TL;DR

• WoolDreamers is a yarn and knitting brand based in Mota del Cuervo, with its wool process rooted in local flocks and long family experience in the trade.

• The store used a Mix & Match (single product) bundle, but product pictures and descriptions were not showing properly in the Sidebar layout.

• The store wanted to keep using different bundle layouts, especially the Sidebar layout, without losing the visual information customers needed.

• PushBundle's support and technical teams worked on a Shopify bundle layout customization so the pictures and descriptions could appear in the Sidebar layout.

• The team shared a video of the change with WoolDreamers, and the customer approved it.

The Story Behind WoolDreamers

WoolDreamers is a wool project based in Mota del Cuervo. The brand's history traces the family's work with wool back to 1923, while the WoolDreamers project itself was established in 2021 as a response to the declining value of local wool. The business works directly with local flocks and keeps its wool process in the same area, from raw wool to finished yarn.

That local process is central to the brand. WoolDreamers explains that working in one territory helps it maintain traceability and close relationships with the people involved in the supply chain. For customers, the final buying decision still comes down to something practical: choosing the right yarn, shade, and quantity for a project.

What They Sell

WoolDreamers sells knitting yarns, kits, and related craft materials. Its Mota yarn alone is available in a large range of colors and tones, which makes visual selection an important part of buying. The store also sells knitting kits that combine yarn with a pattern for a specific project.

The Mudo Sweater kit is a useful example. The store describes it as a top-down cardigan with colorwork and multiple sizes. The kit includes Mota yarn and the full pattern. Its current product information lists sizes 1 through 10. Depending on the size, the main color requires four to eight balls of yarn, plus one ball in a complementary color.

This kind of setup is well suited to a Mix & Match single product bundle, where customers combine different variants of one product inside a defined pack. PushBundle's documentation explains that the bundle can be attached to one product, given one or more quantity packs, and shown using a selected layout display style. For a mix and match bundle for yarn kits, the selection interface needs to make each yarn option easy to identify while the customer builds the required combination.

The Challenge: Pictures and Descriptions Weren't Showing Properly

What the customer saw

The store was using a Mix & Match (single product) bundle on the product page. In the Sidebar layout, the product pictures and descriptions were not showing properly.

WoolDreamers did not want to replace the bundle type or abandon the layout. It wanted to keep using different bundle layouts, including the Sidebar layout, while showing the information customers needed to make a choice.

For this store, switching layouts was not the preferred solution. The customer wanted the PushBundle sidebar layout to remain part of the storefront experience.

Why it matters for a yarn store

Yarn is a product people compare visually. The Mota collection contains many colors and tones, and the Mudo Sweater kit requires a main color plus a complementary color. A customer building that kit needs to distinguish between options before deciding which combination to use.

Written details also help confirm what an image represents. When Shopify bundle product images and descriptions are not presented clearly in the selection flow, the customer has less information at the exact point where a choice has to be made.

The point is not that every yarn purchase needs a large image or a long description. The layout needs to preserve the information that matters for that product and buying decision.

What WoolDreamers Asked For

The request was straightforward: keep the ability to use different bundle layouts, especially the Sidebar layout, and make the product pictures and descriptions visible there.

The goal was to adapt the layout to the store's needs rather than move the merchant to a different presentation simply because another layout might display the information differently.

How PushBundle's Team Customized the Sidebar Layout for WoolDreamers

Support reviewed the request and involved the technical team

PushBundle is a Shopify bundle app that supports Mix & Match bundles along with other bundle types. Merchants are always welcome to contact support when bundles are not displaying correctly on a product page.

When the merchant raised the layout concern, the support team reviewed it and passed it to the technical team. The request stayed focused on the storefront experience the merchant wanted rather than treating a layout switch as the default next step.

The technical team customized the layout

The technical team customized the Sidebar layout so that the product pictures and descriptions would appear properly while the store continued using that layout.

This was a store-specific customization. It’s not automatically available to other stores. Themes, product structures, bundle configurations, and layout requirements can differ. A merchant with a similar need should describe the desired storefront behavior to PushBundle's support team so the team can review the setup.

The team shared a video, then the customer approved the change

After the customization was prepared, the team recorded a video showing the changes and emailed the customer to review them. WoolDreamers approved the result.

The video gave the store a direct way to check the updated Sidebar experience and confirm that the change matched what it expected.

What Changed for WoolDreamers

The practical change was simple: the store could keep the bundle layout it wanted while showing the product pictures and descriptions more clearly within that experience.

For a visually driven product such as yarn, that keeps more decision-making information inside the bundle interface. Customers do not have to rely only on a variant name when comparing shades, and the store does not have to change to a different layout solely to present those details.

It is also important to be precise about what this case study proves. There are no sales, conversion, or revenue figures connected to this customization, so it should not be interpreted as evidence of a performance increase. This is a problem-and-solution story about presentation and layout fit.

The value for WoolDreamers was that the storefront experience could be adjusted around how its products are chosen. The result was not a new bundle strategy. It was a layout that better matched the information the store wanted customers to see.

Why Layout Flexibility Matters for Mix & Match Stores

A Mix & Match bundle is not only a set of quantity rules. It is also a product-selection interface. If customers are choosing colors, scents, styles, finishes, or other visual variants, the layout has to make those choices understandable.

PushBundle's current single-product setup lets merchants select a layout display style, but one layout will not fit every theme, product catalog, or merchandising requirement in exactly the same way. This case is one example where the presentation needed extra attention.

A similar principle appeared in the Chameleon Colors case study, where customers needed to choose several color variants within one bundle. The products are different, but the lesson is similar: when color is part of the purchase decision, the selection interface should make the choices easy to understand.

WoolDreamers received a customization for its own setup, so merchants should not assume the same change is available automatically. If a layout does not show something your customers need, explain the requirement to support and let the team review what is possible for your store.

Conclusion

WoolDreamers did not need a different bundle type. It needed the Sidebar layout to present the product pictures and descriptions that mattered for choosing yarn.

If you use Mix & Match bundles for products that depend on color, style, or other visual details, review the bundle exactly as a customer would. Check whether each option is easy to recognize and whether the layout keeps the information needed to make a confident choice.

If your current layout hides or weakens something important, describe the issue and the desired storefront behavior to PushBundle's support team. The team can review your setup and tell you what options are available for your store.

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