Top Product Bundling Trends in 2025 and What to Expect in 2026 for Shopify Merchants

Bundling isn’t basic anymore. What started as simple “buy 2 get 1” deals has transformed into a powerful growth engine for smart merchants. Today, clever bundling strategies boost average order value, reduce customer churn, and create more engaging shopping experiences. Studies show that up to 30% of eCommerce revenue now comes from product bundles, proving just how impactful a well-crafted bundling approach can be. In this guide, we’ll break down six hot product bundling trends in 2025, explain why they work, show you how to use them, and help you get ready for what’s next.

Build-Your-Own-Bundle (BYOB): The Ultimate Personalization Product Bundling Trend

People like to choose. It’s that simple.

When you let them build their bundle, they feel in control. They don’t have to take what you picked. They get to pick what they want. It’s flexible, it’s fun, and it works. No wonder it’s one of the top product bundling trends driving customer satisfaction and sales.

You’ve probably seen it before: pick any 3 for a discount. Or “build your own box.” That’s BYOB. And it’s huge right now, especially for stores that sell things people buy again and again. Think snacks, skincare, socks, pet stuff.

Want to try it? You don’t need to code anything. Third-party apps can set this up for you. Add some rules, like a discount when they add 3 or more, and you’re good to go.

Here’s what I’ve noticed:

• People always add more when they’re customizing
• They return less because they chose the items
• They feel like your store gets them and they come back

It’s also a smart way to move slow stock. Toss in an optional add-on that’s been sitting too long. Start small. Use your bestsellers. Let customers mix and match. Keep it easy.

This isn’t about gimmicks. It’s about giving people a choice and turning that choice into bigger orders.

AI-Powered Product Bundling: Smart Recommendations for Higher Conversions

Ever see a product suggestion and think, “Why would I need that?” Your customers do too.

That’s where AI bundling helps. It pays attention to what people click on, what they buy together, and what they ignore. Then it recommends bundles that fit.

If someone’s buying running shoes, show them socks, a shoe bag, or maybe insoles. That combo works for runners and they’re more likely to add it all.

You don’t need to set bundles manually. The system watches and learns, then makes smart suggestions on the fly. Most stores see better cart value and fewer single-item checkouts.

No need to rebuild your whole store. Just test it and see what changes. Adjust as you learn.

Dynamic Product Bundling: Real-Time, Contextual Offers

Static discounts are easy to set but not always smart. They don’t change with your business. Dynamic bundling does. That’s why it is in our list of product bundling trends in 2025.

You can adjust your offers based on what’s happening. For example, slow sales, extra stock, busy shopping periods, or even what a customer adds to their cart. It’s flexible. And it works.

Set up tiered discounts like “Buy 3, get 10% off” or “Buy 5, get 15%.” Lower prices during off-season weeks. Raise them when stock is low. Use prompts like “Add 1 more to save extra” to nudge bigger orders.

It’s all about staying relevant. You don’t need to give the same deal every day. Let your offers match the moment.

This way, you don’t just sell more — you protect your margins too.

Start simple. Pick one rule and try it for a week. Then adjust.

Shopify Subscription Bundles: Recurring Revenue Made Easy

If people buy your products more than once, subscriptions can make things easier. You get steady sales. They don’t have to reorder every time.

Bundling makes it better. It gives customers more value and keeps things interesting. People don’t want to feel stuck. One of the most effective product bundling trends is giving them options. Skip a box, swap an item, or hit pause when needed. Little freedoms go a long way.

You can also add variety with themes. Try a “monthly essentials box” or a “seasonal refresh kit.” Little changes like that can keep it from feeling boring.

The benefits are clear:

• More predictable income
• Fewer drop-offs
• Easier upsells and cross-sells

Start with one bundle. Keep it simple. Watch how people respond.

Subscriptions work best when they’re useful. Bundles help you stay useful month after month — without doing more work.

Cross-Border Bundling Strategies: Tapping into Global Demand

If you sell internationally, bundles can make each shipment count.

Buyers overseas often pay more for shipping. So they want value. A well-packed bundle gives them more for the cost and gives you better margins.

Start with regional tweaks. Send electronics to the EU? Add a plug adapter. Shipping skincare to a humid climate? Include lightweight options. These small changes make a big difference.

You can also push bigger orders with a clear deal. “Free shipping over $100” works better when paired with a bundle. It helps justify the cost and gets you more per order.

And don’t forget the basics. Use Shopify Markets to adjust prices, currency, and language. It shows that you understand their needs and helps avoid confusion.

The goal isn’t just to sell more. It’s to make every international order feel worth it.

Think of it this way: one solid bundle beats three half-filled boxes going out at random.

When you pack with intention, everyone wins, including your bottom line. Sustainability-Focused Bundling: Eco-Conscious Selling.

Sustainability-Focused Bundling: Eco-Conscious Selling

People care about waste. Extra boxes. Repeat deliveries. Unused stuff. It adds up. Bundling can help with that.

When you ship more in one box, you use fewer materials. Fewer trips and less waste. Usually, it costs you less too.

Call it out clearly. Mark bundles as “low waste” or “eco-friendly.” Highlighting sustainability taps into product bundling trends that focus on values. Customers appreciate knowing their order uses less packaging.

You can also offer shipping discounts just for bundles. That encourages bigger, single orders. It’s better for margins and better for the environment.

Do slow-moving products? Pair them with top sellers. You save stock from going to waste, and the customer still gets value.

You don’t need to change everything. Just start with one bundle that’s packed smarter.

Sustainability doesn’t always mean big changes. Sometimes it’s just one box instead of three — and a customer who feels good choosing it.

Product Bundling Trends in 2026: What’s Coming Next

Bundling trends in 2026 isn’t just about what’s in the box. It’s about when, how, and why a bundle connects with each customer. Incorporating immersive tech, AI predictive logic, ethical transparency, and community engagement will be key to standing out.

1. Immersive & Automated Bundling Experiences
2. Enhanced Transparency & Sustainability in Bundling
3. Conversational Bundling & Voice Commerce
4. Omnichannel Bundling Across Retail Touchpoints
5. AI-Powered Predictive Bundles
6. Social-First & Live Commerce Bundles
7. Subscription + Community-Based Bundles
8. Blockchain-Verified Bundles (authenticity & sustainability tracking)

1. Immersive & Automated Bundling Experiences

Shopping is getting weird, in a good way. Imagine your customer pointing their phone at their bedroom and seeing how a full bedding bundle fits. That’s not science fiction anymore. The video’s catching up, too. Soon, folks will build bundles while watching how-tos or unboxing. And those little chat pop-ups? They won’t just say “Need help?” They’ll offer bundles based on what someone’s doing. Quiet, smart, helpful. That’s what bundling will look like.

2. Enhanced Transparency & Sustainability in Bundling

People don’t want mystery. They want to know where stuff comes from, who made it, how it’s packed, and what it cost the planet. In 2026, you’ll need to show that clearly. Was your bundle ethically made? Say it. Is shipping carbon-neutral? Put a label on it. No fluff. Just proof. Being honest about your supply chain won’t scare buyers off. It builds trust. And trust, as always, drives sales.

3. Conversational Bundling & Voice Commerce

“Hey Siri, reorder my travel kit.” That’s not far off. Voice shopping is getting more natural. And bundles fit right in. If someone’s chatting with your support or browsing on mobile, the system could just ask, “Want to grab the full set again?” That feels smooth, not salesy. The easier it is to say yes, the more likely they will. Bundling through conversation? Normal by next year.

4. Omnichannel Bundling Across Retail Touchpoints

People bounce between phone, laptop, store, and social media like it’s nothing. Your bundles should move with them. Maybe they scan a QR code in-store and later see that same bundle pop up in their app. No surprises. That kind of follow-through makes buying easier. The point? Bundles shouldn’t live on one page. They should live wherever your customers shop, scroll, or stop.

5. AI-Powered Predictive Bundles

Sometimes the best bundles are the ones no one asked for. Not in a pushy way. More like, “Hey, based on what you’re looking at, here’s a set that makes sense.” That’s where AI comes in. It looks at past orders, patterns, and clicks. Then put together something useful. No guesswork. Just timing. If done right, it feels like the store gets you. Like someone remembered what you like without you asking.

6. Social-First & Live Commerce Bundles

You’ve seen it already. Someone’s live on TikTok or Instagram, showing off their skincare routine, and boom: “Want the full set? It’s right here.” That’s not a gimmick. It works! People love real use cases. They love seeing stuff in action. If your products solve a problem or make life easier, bundle them and show them being used. Then make it dead simple to buy. One-click. No wandering.

7. Subscription + Community-Based Bundles

It’s not just about what’s in the box. It’s who you get access to. In 2026, expect bundles that come with perks – maybe a private forum, a livestream class, or early drops. Think of a skincare box + monthly check-in. Or art supplies + weekly challenges. When people feel like they’re part of something, they stick around. So don’t just sell stuff. Build a space around it.

8. Blockchain-Verified Bundles (authenticity & sustainability tracking)

Some shoppers want receipts; not payment receipts, but proof. Where it was made. Who made it. Whether it’s real. That’s where blockchain comes in. It’s not hype. It’s how people check claims now. Especially in wellness, food, and fashion. Got a fair-trade coffee bundle? Show them the full story, verified. The goal isn’t to be perfect. Just honest and able to prove it when someone asks.

Conclusion: Bundle Up, Scale Up

2026 is shaping up to be a big year for bundling, just not in the old-school way. We’re talking immersive previews, smarter AI suggestions, voice-powered carts, greener packaging, social-first kits, and bundles that come with a real sense of community.

Each of these product bundling trends helps with something different: higher AOV, lower churn, better margins, and stronger loyalty.

But don’t stress about doing it all at once. Just test one. Pick a trend that fits your store, set it up, and see what happens.

You don’t need to overhaul your store — just start bundling smarter. Pick a trend, try it out, and watch your sales (and smiles) grow.

FAQ: Product Bundling Trends