Shopify Bakery Product Bundles | Custom Variants Made Easy

Mix and match bundling for bakery product variants

Running a bakery online is sweet, until customers start asking, “Can I pick my own flavors?”

Suddenly, your simple cupcake listing turns into a juggling act of variants, custom orders, and confused shoppers. Customers don’t just want cupcakes; they want the freedom to build a box with chocolate, vanilla, and maybe that new red velvet flavor.

Sounds simple, right? However, the problem is that Shopify doesn’t make that easy out of the box.

That’s where bakery product bundles in Shopify come in. With Mix and Match Bundles, you can let shoppers create their own packs without the headache of manual tracking. According to ショッピファイ, some direct-to-consumer brands have seen AOV increase by 15-20% after implementing bundles.

Imagine:

A “6-pack cupcake box” where every slot can be a different flavor
Cookie assortments built in seconds
Cakes customized by size or style

In this guide, we’ll break down the challenges bakery merchants like you face and how Mix and Match Bundles turn variety into higher sales.

Why Bakery Merchants Struggle Without Mix and Match Options

The reality of running a bakery store on Shopify is trickier. Customers love variety – six cupcakes, three cookie flavors, or a custom cake. However, most stores only offer pre-fixed packs. A “box of 6 chocolate muffins only” might be easy for you, but it’s boring for shoppers.

Here’s the problem:

Customers abandon carts when they can’t customize.
Pre-fixed boxes cap sales potential.
Upselling becomes hard when customers crave variety in one purchase.

This is why many bakery merchants feel stuck. Shopify’s native setup doesn’t let you sell truly customizable bakery product variants or offer mix-and-match bakery options. The result? Lost revenue and missed chances to delight your buyers.

The Use Case: A Real Bakery Product Bundle in Action

Picture “Sweet Delights Bakery,” a family-run shop selling cupcakes through their Shopify store. They offer boxes of 6 or 12 cookies, but each box is limited to a single flavor. Choco chip, ooey smores, or hot cocoa—you pick one.

Here’s what happens: customers walk away. People don’t want twelve of the same. They want a little choco chip, a couple of peanut butter choco, maybe a hot cocoa or two. Every week, the same question pops up: “Can I mix flavors in one box?”

Before, the answer was no. But with Shopify bakery product bundles, Sweet Delights changes the game. Using Mix and Match Bundles, they launch a “Build Your Own Cookie Box.” Now, shoppers can choose any 6 cookies from a list of flavors, all inside one clean, easy-to-buy pack.

Instead of managing endless variants or messy custom notes, the bakery runs everything from one product page. It results in a smoother checkout, happier customers, and a store that finally delivers what buyers are asking for. That’s the power of a cookie bundle built with Mix and Match in Shopify.

How Mix and Match Bundles Work in a Shopify Bakery Store

So how does it actually work? Mix and Match Bundles take the chaos out of customization.

Customers pick their own flavor and variant combinations, whether it’s cookies, cakes, or muffins.
A live counter shows progress: “You’ve selected 4 of 6 cookies.”
Discounts trigger automatically when larger packs are built, great for upselling 12 instead of 6.
The final selection shows as a single line item at checkout, keeping the cart clean and simple.

This isn’t just for cookies. You can use the same setup for a muffin bundle or even a cake bundle. By letting customers create exactly what they want, you’re no longer forcing them into rigid boxes. You’re giving them freedom, and when shopping feels flexible, customers buy more. That’s why mix and match bundles for a bakery store in Shopify have become a must-have.

Results of Customizable Bakery Product Variants on Shopify

Let’s talk about the results.

For customers:

The experience feels fun, flexible, and personalized.
Shoppers enjoy building their own boxes, mixing favorites and trying new flavors.
They walk away more satisfied, which means more repeat visits.

For bakery stores:

Average Order Value (AOV) climbs.
Cart abandonment drops because buyers no longer feel restricted.
Seasonal flavors get an easy spotlight, pumpkin spice muffins in fall, red velvet cupcakes on Valentine’s, or gingerbread cookies at Christmas.

Whether it’s a cupcake bundle, a custom cake box, or a mix of cookies, ショッピファイ merchants finally gain the flexibility to match real-world buying behavior. And unlike discount gimmicks, this creates lasting value for both the buyer and the business.

With product bundles for a bakery store, personalization isn’t just possible. It’s profitable.

Here’s how to get started with a Shopify Mix and match bundle app:

Install the app
Select the feature
Bundle Title & Product Selection
Create Quantity Packs
Images and Layout Display
Customer Eligibility and Status
Customizing Options
What Your Customers Will See

Step#1: Install The App

Install the PushBundle app from the Shopify App Store.

Step#2: Select The Feature

From the app’s dashboard, you’ll find a dropdown “Create Bundle”. Click and select “Mix & Match Bundle (Single Product)”.

Step#3: Bundle Title & Product Selection

After selecting the feature, you’ll first see two sections: “Bundle Information” and “Select a Product.”

Add a title. This is what your customers will see on the product page, in their cart, and at checkout. Keep it clear and directly tied to the product so shoppers instantly know what they’re getting.

Write a short description. You’ve got up to 150 characters, so keep it simple—something that explains the bundle in plain words.

Next, head to the “Select a Product” box. This is where you decide which products the bundle applies to. Click “Browse” and you’ll see your full product list. For our demo, we selected a cookie product to show how it works.

Step#4: Create Quantity Packs

You’ll see a “Quantity Packs” section next. This is where you can create different packs for your products.

Name your pack clearly so customers know what it is.
Choose the quantity (e.g., Box of 6, Box of 12).
Pick a discount type — percentage, fixed amount, or no discount at all. If you select “no discount,” the app will simply total up the variant prices.

In our example, if a customer buys one ‘Cookie Bundle 1,’ they get 5% off.

You can also add multi-pack discounts. For example, if a customer buys two “Cookie Bundle 2” packs, the discount jumps to 8%. You’re free to set up multiple multi-pack rules.

Finally, there are advanced limits (optional). Here, you can control how many variants a customer can choose and how many of each they’re allowed to add.

Create quantity pack for your Shopify bakery product bundles

Step#5: Images and Layout Display

You can add custom images for your bundle. If you skip this step, the default product image will show on the product page instead.

For the layout display, you’ll have two choices: Top Bar template or Side Bar template. Pick the one that fits best with your store design.

There’s also a “Change Icon” option. Here you can upload a box icon or placeholder icons for products. It’ll be helpful if you want the bundle to feel more visual and branded.

Finally, don’t forget to add a subtitle to your pack label. This gives customers a clearer idea of what the pack includes, making the offer more understandable at first glance.

Step#6: Customer Eligibility and Status

You can also choose who can see the bundle. Make it visible to all customers, limit it to certain customer tags, or even specific customers. Bundles can be activated or deactivated anytime.

Step#7 Customizing Options

At the very end of the form, you’ll see an “Advanced Options” button. This is where you can fine-tune how the offer looks and behaves for shoppers. The four areas you can adjust are:

Display settings – control how the bundle shows up on the page.
Theme customize – match the look to your store’s branding.
Add to cart – edit how the add-to-cart button works and appears.
Custom CSS – for deeper design tweaks if you want more control.

Once you’ve made your selections, don’t forget to hit Save.

advance options for customizable bakery product variants

What Your Customers Will See

This is what your customers will see: a delicious, customizable cookie bundle they can mix and match to their taste!

Bonus — Watch the Setup in Action

Already followed the steps above? Here’s a quick video walkthrough to see Mix and Match Bundles in action. It’ll help you double-check and make sure everything runs smoothly.

Wrap-Up

Your customers don’t just want muffins, cookies, or cakes. They want the joy of creating their own box. With Shopify bakery product bundles, you’re not just selling baked goods; you’re offering a personalized experience that boosts both satisfaction and sales.

Mix and Match Bundles make it simple, clean, and profitable. Whether it’s a cupcake, cookie, or cake bundle, the setup takes minutes and the payoff is lasting.

👉 Try the Mix and Match Bundles app for your bakery store today or book a demo to see how it works in action.