BFCM Bundle Strategy: Proven Ways to Plan, Create, and Sell More This Holiday Season

The Black Friday Cyber Monday (BFCM) season can feel like both an opportunity and a nightmare for Shopify merchants. Traffic spikes, customers expect instant deals, and ads get more expensive by the hour.

You’re juggling discount codes, campaigns, emails, and maybe a few sleepless nights. And yet, profit margins can shrink because everyone is running the same kind of sale. “20% off everything.”

That’s exactly where a smart BFCM bundle strategy changes the game.

Don’t just cut prices blindly. Bundling helps you increase order value, move inventory faster, and give customers better value without eating into your profit.

In this article, we’ll walk through how to plan, price, and promote bundles that actually work; even if you’re not a marketing pro or tech expert.

Define Your BFCM Bundle Goals Before You Build Anything

Before you create a single bundle, take a minute to decide what success looks like for you.

Ask yourself:

• Do I want to increase average order value (AOV): get customers to buy more at once?
• Do I need to move old or slow stock?
• Or do I want to attract first-time customers with great starter offers?

Once you have that goal, everything else becomes easier. Here’s a quick guide:

Goal	Best Bundle Type	Example
Increase AOV	Tiered or Mix & Match	“Buy 3 and save 20%”
Clear Inventory	Mystery or Clearance	“Surprise box worth $80 for $40”
Win New Customers	Starter or Gift Bundles	“The perfect beginner kit”

Pick just one main goal for BFCM. It’s better to go deep on one idea than half-do three different things.

Choose the Right Bundle Types That Match Your Store and Audience

There’s no one-size-fits-all bundle. Your ideal choice depends on your products and customers. Here are some bundle ideas that work well during BFCM:

1. BOGO or Tiered Bundles

Everyone loves “Buy One, Get One” offers. They’re simple and effective for increasing sales volume. You can also try tiered discounts like “Buy 2 and save 10%, Buy 3 and save 20%.” They nudge customers to add one more item just to reach the next level of savings.

2. Gift and Holiday Bundles

BFCM kicks off the gifting season. Shoppers want ready-made solutions, not decisions. Bundle a few related products, wrap them virtually with “holiday packaging” or “corporate gifting,” and highlight them as gift sets. Example: A skincare brand can offer “The Glow Gift Box: Cleanser + Toner + Moisturizer.”

3. Mix & Match Bundles

Let your customers build their own bundle. It gives them a sense of control while you sell more items together. Example: “Pick any 3 teas for $25.” It feels personal, yet structured.

4. Cross-Sell Bundles

Pair complementary products together to increase cart value. Think “phone + case,” “dress + earrings,” or “coffee + mug.” Cross-selling feels natural because it adds value rather than just pushing more items.

5. Mystery Bundles

These are fun and work great for clearing old stock. Label them playfully, “Holiday Surprise Box” or “Mystery Pack for Coffee Lovers.” Customers love surprises when they know they’re saving big.

Each of these bundle types can easily be created using a Shopify bundle app. They help automate pricing, limit variants, and track inventory accurately. So you can focus on selling, not coding.

Price Your Bundles for Both Appeal and Profit

Pricing is where many merchants struggle. Too high, and it’s not exciting. Too low, and your margins vanish. Start simple.

There are three proven bundle pricing models:

• Fixed Price: Set a single price for the whole set. Example: “3 for $49.” Easy to understand and quick to add to cart.
• Percentage Off: Clearly show savings. Example: “Save 25% when you buy this bundle.” Shoppers love visible discounts, especially when they can see the original crossed-out price.
• Tiered Pricing: Encourage larger carts by rewarding higher spend. Example: “Spend $60, save 10%. Spend $120, save 25%.”

Always show the original price vs the discounted price. Visual savings drive conversions. If you’re using Shopify apps, they can auto-calculate and display these discounts.

Make Your Bundles Easy to Find and Hard to Miss

Even the best offer can fail if customers don’t notice it. That’s why visibility is everything during BFCM. Here’s where to feature your bundles:

• A “Holiday Bundles” section on your homepage.
• Add banners or pop-ups promoting bundle deals.
• Showcase them as recommended add-ons on product pages.
• Use a sticky “Add Bundle to Cart” button for quick checkout.
• Highlight bundles on your cart page with messages like “Add this and save 20%.”

Think about your store as a shopper would. If it takes more than two clicks to find your BFCM bundles, you’re losing sales.

Also, don’t forget mobile shoppers. Make sure bundle layouts load quickly and look clean on phones. Most BFCM sales now happen on mobile devices.

Market Your Bundles with Focused, Time-Sensitive Campaigns

Promotion is where your Shopify BFCM marketing shines. You’ve already done the hard work of creating bundles. Now make sure people see them. Here’s what works:

• Email & SMS Campaigns: Announce your BFCM bundles early. Use phrases like “Limited-Time Holiday Bundles” or “While Stocks Last.”
• Social Media Posts: Show bundle unboxings or “Perfect Gifts Under $50” reels.
• Retargeting Ads: Remind visitors who viewed a product that there’s a bundle offer available.
• VIP Access: Give early access to loyal customers or subscribers. It makes them feel special, and they often spend more.

Keep your promotions focused. It’s better to run one clear campaign around bundles than five different discounts that confuse shoppers.

Test, Track, and Optimize Your Bundle Performance

BFCM is intense. Products move fast, customers act on impulse, and one small change can double your conversions. That’s why testing and tracking your bundles in real time is key.

Here’s how to do it right:

Track Which Bundles Are Selling Best

Once your bundles go live, open your Shopify Analytics Dashboard or Sales Reports daily. Focus on these simple data points:

• Top-selling bundles: Which combinations or collections are driving the most revenue?
• Conversion rate per bundle page: How many people visit vs. how many actually add to cart?
• Average order value (AOV): Has it increased compared to your regular sales days?

Compare Pre-BFCM vs. During BFCM Performance

Before the sale starts, note your average daily revenue and AOV. Then, during BFCM, check those same metrics. If your AOV isn’t rising or if your top bundles aren’t getting traction, it’s a sign that either your pricing or your promotion needs adjustment.

Example: If your average order value before BFCM was $65, aim for $85–$100 during the event. If you’re not close to that, consider adding an upsell, adjusting discounts, or featuring bundles more prominently on your homepage.

Use UTM Tags to Track Campaign Performance

When promoting your bundles through email, ads, or social media, always add UTM tags. For example, “?utm_source=facebook&utm_campaign=bfcm_bundles.” They tell you where your traffic comes from and which channel converts best.

In Shopify:

• Go to Analytics → Reports → Sessions by Referrer to see where visitors originated.
• Or check Google Analytics for campaign breakdowns.

These changes can usually be made directly in your bundle app or Shopify admin, without unpublishing the offer.

Test Visuals, Headlines, and Timing

Sometimes, it’s not the offer! It’s how it’s presented. Run small tests:

• Change the bundle name or image to make it more festive (“Holiday Glow Kit” instead of “Skincare Bundle”).
• Add urgency with labels like “Only 20 left” or “Ends Tonight.”
• Feature your best-performing bundle at the top of your homepage.

You don’t need fancy A/B testing tools for this. Just make small changes, give them a few hours, and see if sales improve.

Keep Learning, Even After the Sale

When BFCM ends, don’t just celebrate, review your results. Ask yourself:

• Which bundle type worked best: gift, mix & match, or cross-sell?
• Which discount structure brought the highest profit?
• Which channel brought the most bundle conversions?

This reflection helps you build a stronger holiday sales strategy for Christmas, New Year, and future BFCMs.

The BFCM Bundle Strategy Playbook: Your Quick Checklist

Here’s your one-screen BFCM bundle strategy checklist. Save or share it before the sale rush hits!

Now that you’ve got your playbook ready, let’s make bundles the core of your BFCM growth strategy.

Conclusion

Juggling discounts, emails, and impatient shoppers?

If you’ve ever felt overwhelmed during BFCM, you’re not alone. Every Shopify merchant has been there. The good news is, you don’t need to out-discount anyone to win.

A thoughtful BFCM bundle strategy helps you sell with confidence. It turns the rush into something manageable, even enjoyable. Because you’re giving shoppers genuine value while protecting your profit.

Start simple: pick your best-selling products, pair them with complementary ones, and create offers that make buying easy. Keep testing, adjust when needed, and celebrate every small win. When you see customers buying more because your bundles just make sense, that’s when you’ll know your strategy worked.

Because success this season isn’t about racing against time. It’s about building smarter and bundling better.

BFCM Bundle Strategy: Frequently Asked Questions